# Croissant Cookie New 'Crookies' blend flaky croissant shells with baked cookie dough interiors. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Apr 5, 2024 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/croissant-cookie ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Croissant Cookie trend? **Croissant Cookie:** Since their inception in France in 2022, croissants filled with baked cookie dough, or 'Crookies,' have grown in popularity in restaurants and bakeries. Crookies are versatile and offer consumers a mix of the light flakiness of a croissant and the densely flavored dough of a cookie. ## The consumer insight behind the Croissant Cookie trend Foodie consumers and influencers continually seek foods with new ingredients, flavors, or cooking methods. These consumers try new products as soon as they are available, with social media bringing attention to more popular selections. Brands recognize that these consumers heavily prioritize more creative and diverse foods. In order to better capture the foodie consumer base, bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 17 to Apr 10, 2024 - Published: Apr 5, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Croissant Cookie trend ### Hybrid Pastry Creations Bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors to cater to the foodie consumer base seeking new and creative foods. ### Influencer Food Discoveries Influencers drive attention to popular food selections, prompting brands to innovate with new ingredients, flavors, and cooking methods to capture consumer interest. ### Global Bakery Trends Global bakery trends, like the 'Crookie' from Paris, have influenced bakeries worldwide to create innovative pastry hybrids that appeal to consumers seeking unique dining experiences. ## What the Croissant Cookie trend means for industry ### For Food and Beverage Innovations in blending various textures and flavors in pastries offer opportunities for disruptive culinary experiences and new food product offerings. ### For Social Media Marketing The influence of social media in highlighting trendy food items drives brand awareness and product engagement, creating opportunities for marketing professionals to leverage influencer strategies. ### For Hospitality and Tourism Adopting global bakery trends and creating unique pastry hybrids can enhance the culinary offerings of hotels, restaurants, and cafes, attracting food enthusiasts and tourists seeking novel dining experiences. ## Workshop question How could your brand create new products and experiences by combining two separate ideas? ## Trend signals for Croissant Cookie Trend score 5.7 out of 10, from popularity 75%, activity 73%, freshness 23%. - Popularity: 75% - Activity: 73% - Freshness: 23% ## Examples of the Croissant Cookie trend 4 featured examples from Mar 17 to Apr 10, 2024. - [NYC-Based Crookie Bakeries](https://www.trendhunter.com/trends/cookie-dough-croissants): Janie's is Offering a Half-Baked Chocolate Crookie Daily (Category: Lifestyle) - [Cinnabon-Shaped Croissant Cookies](https://www.trendhunter.com/trends/crookie-2): Little Pebbles' 'Crookie 2.0' Innovates on the Crookie Trend (Category: Lifestyle) Implication: Opportunity for bakery retailers to experiment with creative pastry combinations to attract customers seeking unique and indulgent treats. - [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant): Janie's Life Changing Baked Goods Has a New Cookie Dough Croissant (Category: Lifestyle) Implication: Embracing unconventional flavor pairings and innovative food concepts to cater to evolving consumer tastes and preferences. - [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie): Goûter Patisserie Partnered with Snapture This for a Crookie Event (Category: Business) Implication: The food and beverage industry can explore new product combinations to attract customers seeking novel taste experiences. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)