# Crisis Runway Fashion brands are creatively bringing awareness to global issues on the runway. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 6, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crisis-runway ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Crisis Runway trend? **Crisis Runway:** Many fashion brands already unveil their seasonal collections on the runway in immersive and creative ways. However, with a renewed sense of social responsibility, these brands leverage this creativity to bring attention to large global issues, such as climate change. ## The consumer insight behind the Crisis Runway trend The global issue of climate change and the harmful impacts of environmental irresponsibility is common knowledge for modern-day consumers. Consumers -- especially those who spend time on social media -- are aware of the severity of the matter and seek content to educate themselves on its solution further. These informed consumers want to be a part of the solution and favor brands that actively show their dedication to global issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 17, 2018 to Mar 3, 2020 - Published: Oct 6, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Crisis Runway trend ### Climate Change Runway Shows Luxury and contemporary fashion brands are leveraging runway shows to bring attention to the global issue of climate change and express their commitment to sustainable practices. ### Political Fashion Runway Statements Fashion brands are incorporating political themes in their designs, reflecting the current geographical and political climates, to appeal to consumers' social convictions. ### Sustainable Fashion Design Designers are creating apparel and accessories that reuse and upcycle materials and minimize wastage, to cater to sustainability-conscious customers. ## What the Crisis Runway trend means for industry ### For Fashion Industry The fashion industry is experimenting with innovative ways to showcase their collections and address global issues to attract and retain consumers invested in social causes. ### For Sustainability Industry With an increase in consumer awareness of sustainability issues, there is an opportunity for businesses to incorporate sustainable practices in their operations and products. ### For Technology Industry Technology can be leveraged to monitor and reduce waste in fashion production, as well as provide consumers with information on the sustainability of their purchases. ## Workshop question How can your company practice social corporate responsibility? ## Trend signals for Crisis Runway Trend score 3.8 out of 10, from popularity 53%, activity 54%, freshness 9%. - Popularity: 53% - Activity: 54% - Freshness: 9% ## Examples of the Crisis Runway trend 4 featured examples from Nov 17, 2018 to Mar 3, 2020. - [Post-Climate Change Fashion Runways](https://www.trendhunter.com/trends/apocalyptic-style): Marine Serre Embraces an Apocalyptic Style for SS 2020 (Category: Fashion) Implication: Innovative fashion designers pushing the boundaries of traditional fashion to embrace new themes and styles. - [Political Fashion Runway Statements](https://www.trendhunter.com/trends/political-fashion): IISE Draws Inspiration from Contemporary Political Climates (Category: Fashion) Implication: Disruptive innovation opportunities in the fashion industry to cater to consumers seeking politically-inspired clothing and utilitarian silhouettes. - [Plastic Reduction Awareness Fashion](https://www.trendhunter.com/trends/alch): ALCH Explores Sustainable Themes for Its SS20 Collection (Category: Fashion) Implication: The fashion industry can take inspiration from ALCH's sustainable approach and incorporate unconventional materials and recycling methods into their collections. - [Climate Change-Themed Runway Shows](https://www.trendhunter.com/trends/balenciaga-winter): The Balenciaga Winter 2020 Show Takes Place on a Flooded Runway (Category: Luxury) Implication: Luxury fashion labels can showcase their commitment to climate change and sustainability by incorporating new design concepts and experimenting with theatrical running shows. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)