# Crime Campaigning Marketing efforts encouraging bad behavior entice consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 8, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/crime-campaigning ## Key Figures - Trend score: 3.0/10 - Evidence articles: 3 ## What is the Crime Campaigning trend? **Crime Campaigning:** Capitalizing on the general public's fascination with crime, many marketing campaigns have opted for an illicit approach. By encouraging consumers to embrace illegal behavior in a fun, light-hearted way, this approach immediately grabs attention, as well as offering an outlet for so-called "bad" behavior. ## At a Glance - Evidence: 3 featured examples - Articles from: May 27, 2014 to Oct 7, 2015 - Published: Oct 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Crime Campaigning trend ### Illicit Marketing Marketing campaigns are embracing an illicit approach to grab attention. ### Friendship-Testing Pranks Promotions and stunts are testing the limits of what friends will do for each other. ### Thievery-Based Promotions Promotions are providing giveaways to those who are willing to participate in a seemingly illegal act. ## What the Crime Campaigning trend means for industry ### For Marketing and Advertising Marketers need to push the boundaries to stay top of mind with their audience. ### For Entertainment and Media Media companies are using creative campaigns to engage their audience. ### For Travel and Tourism Travel companies are getting creative with their marketing tactics to drive interest and participation. ## Workshop question What guilty pleasure could you tap into to create adverse appeal? ## Trend signals for Crime Campaigning Trend score 3.0 out of 10, from popularity 62%, activity 20%, freshness 8%. - Popularity: 62% - Activity: 20% - Freshness: 8% ## Examples of the Crime Campaigning trend 3 featured examples from May 27, 2014 to Oct 7, 2015. - [Friendship-Testing Pranks](https://www.trendhunter.com/trends/tv-promotion): This TV Promotion Turns Friends into Accomplices (Category: Marketing) Implication: Opportunity for TV networks and production companies to create engaging and shareable promotions that amplify the suspense and drama of their shows. - [Thievery-Based Flight Promotions](https://www.trendhunter.com/trends/free-giveaways): JetBlue is Offering Free Giveaways to People Who Steal Their Ads (Category: Marketing) Implication: JetBlue's thievery-based flight promotion presents an opportunity for airlines and other travel companies to think outside the box when it comes to customer loyalty programs - [Illegal Music Swap Machines](https://www.trendhunter.com/trends/illegally-downloaded-music): In Brazil, Spotify Trades Illegally Downloaded Music for Membership (Category: Marketing) Implication: Digital music services need to find creative ways to combat piracy and attract users, potentially through incentivized trade programs like Spotify's Legalify machines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)