# Creator Marketing Content-creators' marketing skills and opportunities are supported through apps. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 25, 2022 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/creator-marketing ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Creator Marketing trend? **Creator Marketing:** As content-creation continues to see boosts in popularity, platforms in this space are increasingly offering programs, education, and opportunities for creators to learn how to best market themselves. TikTok is especially focused on supporting creators in this way . ## The consumer insight behind the Creator Marketing trend TikTok's impact over the last few years in everything from pop-culture to business is vast, and consumers who create content on this platform are inevitably looking to grow their audiences, brands, and their ability to receive money for their work. By supporting creators in this process, TikTok is able to ensure that those creators and their followings remain on the platform. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 10 to Jun 14, 2022 - Published: Jun 25, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Creator Marketing trend ### Content Creator Marketing Platforms are focusing on offering programs and opportunities for creators to learn how to best market themselves. ### TikTok-Specific Education Programs TikTok launches education programs to help creative agencies maximize their use of the platform to engage consumers. ### Creator-Based Marketing Opportunities TikTok's new Branded Missions ad product provides creators with branded campaigns and advertisers to crowdsource content from the creator community. ## What the Creator Marketing trend means for industry ### For Social Media Marketing Businesses can leverage social platforms to connect with digital-savvy audiences and tap into influencer marketing strategies. ### For Music Marketing and Distribution Platforms like TikTok are disrupting the music industry and opening up new opportunities for aspiring artists to promote their music and get discovered. ### For Digital Advertising As digital advertising continues to shift towards more dynamic and creative forms of advertising like influencer collaborations, businesses must adapt to stay relevant and innovative in their campaigns. ## Workshop question How could your brand better support its customers in their goals? ## Trend signals for Creator Marketing Trend score 4.0 out of 10, from popularity 71%, activity 36%, freshness 12%. - Popularity: 71% - Activity: 36% - Freshness: 12% ## Examples of the Creator Marketing trend 4 featured examples from Mar 10 to Jun 14, 2022. - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series): TikTok Launches the Second Season of its Made for TikTok Series (Category: Tech) Implication: As TikTok continues to launch seasons of Made for TikTok, it presents an opportunity for digital marketing agencies to offer in-app marketing services, helping brands maximize the… - [TikTok-Specific Creative Universities](https://www.trendhunter.com/trends/creative-agency-partnerships-cap-university): TikTok Launches Creative Agency Partnerships University (Category: Tech) Implication: Marketing agencies can utilize the program to enhance their services and offer clients effective marketing campaigns on TikTok, positioning themselves as industry leaders. - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission): TikTok Announces its Branded Mission Ad Product for Creators (Category: Marketing) Implication: Branded Mission offers a new way for social media marketers to connect with content creators and promote their products/services through sponsored campaigns. - [Hybrid Music Distribution Platforms](https://www.trendhunter.com/trends/soundon): TikTok Launches New SoundOn Platform for Musicians (Category: Business) Implication: Music distribution industry can adapt to free distribution services and make profits through alternative ways such as live shows and merchandise. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)