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# Inspirational Accomodation
Consumers are seeking out destinations for creative purposes.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 16, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/creative-stay

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 5

## What is the Inspirational Accomodation trend?

**Inspirational Accomodation:** A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Dec 12, 2013 to Jul 16, 2014
- Published: Jul 16, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Inspirational Accomodation trend

### Inspiration over Relaxation

Consumers are seeking out destinations that offer inspiration rather than mere relaxation.

### Expressive Design

Artistic design elements that are visually appealing and bold are being incorporated into hospitality spaces.

### Creative Accommodations

Boutique and artistic hotels are catering to travelers seeking spaces that boost creativity.

## What the Inspirational Accomodation trend means for industry

### For Hospitality Industry

Hotels and lodges are incorporating creative and playful design elements to appeal to their guests. Disruptive innovation lies in offering unique and immersive experiences.

### For Art and Design Industry

The incorporation of art and design in hospitality spaces is offering new opportunities for designers to showcase their work in a non-traditional setting. Disruptive innovation lies in using bold and interactive designs that stand out and leave a lasting impression.

### For Travel Industry

Travelers are seeking out experiences that are more unique and personalized. Disruptive innovation lies in creating bespoke travel packages that offer creative inspiration and new experiences.

## Trend signals for Inspirational Accomodation

Trend score 3.7 out of 10, from popularity 47%, activity 55%, freshness 8%.

- Popularity: 47%
- Activity: 55%
- Freshness: 8%

## Examples of the Inspirational Accomodation trend

5 featured examples from Dec 12, 2013 to Jul 16, 2014.

- [Colorful Hotel Lobbies](https://www.trendhunter.com/trends/colorful-hotel-lobbies): The 25hours Hotel Zurich West is as Eclectic and Artistic as It is Vibrant (Category: Art & Design)
  Implication: By incorporating artistic and retro elements in hotel lobbies, the hospitality industry can differentiate its offerings and attract customers looking for distinct experiences.
- [Colorfully Geometric Accommodations](https://www.trendhunter.com/trends/in-the-painting-hotel-room): The In the Painting Hotel Room by Brani & Desi is Sculptural (Category: Art & Design)
  Implication: Hotels and resorts can differentiate themselves by offering unique, immersive, and visually stunning experiences through innovative interior design.
- [Mad Scientist-Inspired Accommodations](https://www.trendhunter.com/trends/icehotel-its-alive-room): The ICEHOTEL It's Alive Room has a Frankenstein Feeling (Category: Art & Design)
  Implication: Hotels and resorts that seek to differentiate themselves by offering unique and themed accommodations inspired by pop culture, literature, and imagination.
- [Creativity-Boosting Boutique Hotels](https://www.trendhunter.com/trends/the-cullen-boutique-hotels): The Cullen Boutique Hotels Reset and Restore Artists (Category: World)
  Implication: The hospitality industry is being disrupted by creative boutique hotels that offer unique amenities and a retreat-like atmosphere for artists and creatives.
- [Expressive Crowdsourced Hotel Art](https://www.trendhunter.com/trends/ice-hotel): The Iglulodge Ice Hotel Design is All About Being in Your Face (Category: World)
  Implication: Hotels and lodges can differentiate their offerings and provide memorable experiences by incorporating bold and unconventional art pieces created by local artists.

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All articles: [World](https://www.trendhunter.com/world)
