# Creative Convenience Imaginative designs enhance the competitive edge of frozen foods. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/creative-convenience-packaging ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Creative Convenience trend? **Creative Convenience:** Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 22, 2014 to Jun 17, 2016 - Published: Jul 21, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Creative Convenience trend ### Creative Packaging Designs Eye-catching and imaginative designs in frozen food packaging are proving essential to both traditional and non-traditional consumer segments. ### Information-rich Packaging Simplistic food packaging designs that use big images and clear text that provide insight into each product. ### Fresh and Natural Branding Clean and health-focused frozen food packaging that uses playful typography and smart descriptions to stand out from the crowd. ## What the Creative Convenience trend means for industry ### For Food Packaging The food packaging industry can incorporate disruptive designs that cater to consumers' ever-changing relationship with food. ### For Frozen Foods Frozen food companies can adopt eye-catching designs that stand out in supermarket aisles and capture the attention of both traditional and non-traditional consumer segments. ### For Health Foods Companies that focus on healthy frozen food alternatives can use clean and natural packaging designs that appeal to today's health-conscious consumer. ## Workshop question How can your brand repackage its products or services to create more contemporary associations in consumers' minds? ## Trend signals for Creative Convenience Trend score 4.0 out of 10, from popularity 51%, activity 60%, freshness 8%. - Popularity: 51% - Activity: 60% - Freshness: 8% ## Examples of the Creative Convenience trend 6 featured examples from Oct 22, 2014 to Jun 17, 2016. - [Frozen Veggie Packaging](https://www.trendhunter.com/trends/frozen-food-bags): Vegeterra's Frozen Food Bags Make Food Inside Seem Fresh & Crisp (Category: Lifestyle) Implication: Innovating the design of food packaging to attract consumers and emphasize product value. - [Coffin Food Packaging](https://www.trendhunter.com/trends/halloween-food-packaging): This Halloween Food Packaging Highlights Creepy Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce unconventional frozen food products to challenge traditional offerings. - [Informative Food Packaging](https://www.trendhunter.com/trends/food-box-packaging): The Empanada Kitchen Food Box Packaging is Explanatory (Category: Lifestyle) Implication: The food packaging industry can benefit from creating designs that clearly communicate what's inside the box, as well as other relevant information such as preparation and origin. - [Fresh Frozen Food Packaging](https://www.trendhunter.com/trends/ingham): Jam&Co Design Creates a Clean and Healthy Brand Identity for Ingham (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore innovative packaging solutions for frozen food products that align with changing consumer preferences for health and freshness. - [Feminine Steak Boxes](https://www.trendhunter.com/trends/steak-for-kids): W Steak for Kids Appeals to Mothers Seeking High-Protein Meals (Category: Lifestyle) Implication: Opportunity to create new designs and packaging that appeal to different demographics. - [Natural Iced Dessert Packaging](https://www.trendhunter.com/trends/fruit-sorbet): The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients (Category: Lifestyle) Implication: Opportunity for food packaging companies to create transparent packaging that highlights natural ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)