# Creative Consumption Imbibing gets innovative. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Dec 1, 2007, updated Aug 10, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/creative-consumption-imbibing-gets-innovative ## Key Figures - Trend score: 4.4/10 - Evidence articles: 3 ## What is the Creative Consumption trend? **Creative Consumption:** How does one get innovative with cocktails? How about garnishing them with thousands of dollars’ worth of diamonds and gem stones? Then there are inventive blends like the Japanese 'mayogarita,' and themed drinks like those from the Stock Market Cocktail Bar, which are named after businesses on the London Stock Exchange. Consumers are constantly searching for unique and memorable experiences in all aspects of their lives. How can your product or industry create such an experience? ## At a Glance - Evidence: 3 featured examples - Articles from: Sep 3, 2006 to Aug 20, 2007 - Published: Dec 1, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Creative Consumption trend ### Experiential Mixology Creating unique and memorable experiences through innovative cocktails, such as garnishing with diamonds, themed drinks, and luminous cocktails ### Luxury Cocktail Consumption Elite seeking exclusive and expensive drinks, such as the world's most expensive cocktails and the Algonquin Hotel's "Martini-On-The-Rock" with a 1.52-carat diamond, presents disruptive innovation opportunities in sourcing rare and highly valuable ingredients. ### Cross-Cultural Palates Japan's substitution of mayonnaise for traditional cocktail mixer, Mayo margarita, presents opportunities for testing novel flavor combinations for global and domestic markets. ## What the Creative Consumption trend means for industry ### For Hospitality & Tourism Businesses can attract customers by providing unique, creative, and engaging experiences through experiential mixology. ### For Premium Spirits & Wine Developing premium and rare offerings that cater to luxury cocktail consumption can provide a competitive edge in terms of exclusivity and prestige. ### For Foodservice Cross-cultural palates in the food industry can spark innovation in cocktail mixology and create new flavor trends that cater to the diverse tastes of consumers. ## Trend signals for Creative Consumption Trend score 4.4 out of 10, from popularity 65%, activity 61%, freshness 8%. - Popularity: 65% - Activity: 61% - Freshness: 8% ## Examples of the Creative Consumption trend 3 featured examples from Sep 3, 2006 to Aug 20, 2007. - [High Class Hangovers](https://www.trendhunter.com/trends/high-class-hangovers-worlds-most-expensive-cocktails): World's Most Expensive Cocktails (Category: Lifestyle) Implication: The hospitality industry can take advantage of the trend of luxury cocktails by offering unique high-end drink experiences to attract upscale customers. - [Olay Age Defying Cocktail](https://www.trendhunter.com/trends/olay-age-defying-cocktail) (Category: Lifestyle) Implication: Skincare companies have an opportunity to innovate by developing products that go beyond traditional anti-aging solutions and focus on addressing specific skin concerns like uneve… - [Mayo Margaritas](https://www.trendhunter.com/trends/japanese-mayogaritas): Creamy Japanese Mayogaritas (Category: Lifestyle) Implication: The conventional cocktail industry can explore the integration of mayonnaise as a unique ingredient to create innovative and creamy drink experiences. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)