# Custom Acquisition Personalization is brought back into stores to offer creative consumer input. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/creative-acquisition ## Key Figures - Trend score: 5.7/10 - Evidence articles: 9 ## What is the Custom Acquisition trend? **Custom Acquisition:** While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 11, 2013 to Nov 5, 2015 - Published: Jun 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Custom Acquisition trend ### In-store customization The trend of in-store customization is being driven by a need for more tangible alternatives and is enhancing interaction between retailers and buyers. ### Personalization Consumers are demanding more personalized experiences across industries, creating a need for brands to offer customized products and services. ### Experiential retail Experiential retail stores provide immersive and hands-on experiences for customers, allowing them to interact with products and technologies before making purchases. ## What the Custom Acquisition trend means for industry ### For Technology The technology industry can benefit from the trend of in-store customization by offering personalized gadgets and devices in brick and mortar locations. ### For Fashion Customizable clothing shops are disrupting the fashion industry by offering consumers the opportunity to design their own clothing and accessories. ### For Retail Experiential retail stores can benefit the retail industry as they provide customers with an interactive and personalized shopping experience. ## Trend signals for Custom Acquisition Trend score 5.7 out of 10, from popularity 83%, activity 80%, freshness 8%. - Popularity: 83% - Activity: 80% - Freshness: 8% ## Examples of the Custom Acquisition trend 9 featured examples from Mar 11, 2013 to Nov 5, 2015. - [Interactive Travel Agencies](https://www.trendhunter.com/trends/interactive-travel): The Addin Store Has Tourism Displays That Customize to Dream Vacations (Category: World) Implication: Travel agencies can implement interactive displays and personalized planning tools to help differentiate their services and stand out in a crowded market. - [Barista-Replacing Vending Machines](https://www.trendhunter.com/trends/robot-baristas-briggo): Briggo’s Coffee-Bots Replaces the Human Touch (Category: Tech) Implication: The coffee industry can leverage robot baristas to enhance efficiency, increase consistency, and create new customer experiences. - [Interactive Tech Retail](https://www.trendhunter.com/trends/intel-ultra-store): The Intel Ultra Store is an Immersive Retail Experience in Beijing (Category: Tech) Implication: Tech retailers can create immersive retail spaces for the launch of new products, providing an alternative experience and attracting customers. - [Experiential Electronic Shops](https://www.trendhunter.com/trends/moto): Motorola's 'Moto' Store is the Brand's First Brick and Mortar Shop (Category: Tech) Implication: Consumer electronics brands can create experiential retail locations that allow customers to directly engage with and customize their products, creating a memorable and personaliz… - [3D Printing Vending Machines](https://www.trendhunter.com/trends/customized-3d-printing): Customized 3D Printing is in Vending Machine Form Thanks to Dreambox (Category: Unique) Implication: Dreambox’s vending machine technology for 3D printing presents an innovative approach for retail industry to personalize products and expand product ranges. - [Personalized Winter Parkas](https://www.trendhunter.com/trends/custom-winter-jacket): This Store Allows Customers to Create a Custom Winter Jacket (Category: Fashion) Implication: The customization trend in winter jackets opens up opportunities for innovative companies in the apparel manufacturing industry. - [Customizable Fragrance Studios](https://www.trendhunter.com/trends/perfect-scent): This Retailer Lets Consumers Personalize the Perfect Scent (Category: Fashion) Implication: The beauty and fragrance industry can incorporate customizable fragrance studios to offer consumers a personalized and exclusive scent experience. - [Custom Denim Shops](https://www.trendhunter.com/trends/gstar-raw-atelier): Build-Your-Own Jean Collection with the G-Star Raw Atelier (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate technology such as virtual fittings and body scanning to enhance the customization experience for customers. - [Consumer-Made Phone Plans](https://www.trendhunter.com/trends/huge-touch-screens): This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens (Category: Business) Implication: The telecommunications industry can utilize consumer personalization to create customized phone plans and better meet the diverse needs of their customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)