# Cream-to-Powder Makeup products with formulas that transform upon use are increasingly common. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 28, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/creamtopowder ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Cream-to-Powder trend? **Cream-to-Powder:** Makeup products that turn from cream formulas into powders offer a diverse and distinct selling point in a highly saturated market. The transforming quality of such products caters to consumers seeking novelty in their purchase decisions, while also streamlining the makeup application process by removing some of the steps involved. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 24, 2017 to May 26, 2018 - Published: May 28, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cream-to-Powder trend ### Cream-to-Powder Formulas Cream-to-powder formulas in makeup products are increasingly popular due to their novelty and streamlining application process. ### Expanded Makeup Shades Beauty brands are expanding their makeup shade offerings to increase WOC makeup options and redefine what is considered "nude." ### Influencer-Created Cosmetics Collaborations with beauty influencers are becoming more common in the cosmetics industry, leading to unique multi-use palettes and product offerings. ## What the Cream-to-Powder trend means for industry ### For Beauty The beauty industry is evolving to cater to diverse skin tones and product novelty. ### For Cosmetics Cosmetics brands are adopting new formulas, such as cream-to-powder, and incorporating them into multiple makeup products. ### For Influencer Marketing Collaborating with influencers allows for unique product offerings and exposure to their respective audiences. ## Workshop question How could your brand streamline one of its offerings, or the path to purchase, in a unique way? ## Trend signals for Cream-to-Powder Trend score 2.4 out of 10, from popularity 39%, activity 25%, freshness 8%. - Popularity: 39% - Activity: 25% - Freshness: 8% ## Examples of the Cream-to-Powder trend 5 featured examples from Jan 24, 2017 to May 26, 2018. - [Cushion-Tip Concealer Pens](https://www.trendhunter.com/trends/erborian-touch-pen): The Erborian Touch Pen Hydrates and Conceals (Category: Fashion) Implication: The cosmetics industry can leverage the popularity of cushion applicator products to create innovative concealers with hydrating formulas. - [Influencer-Created Cosmetics](https://www.trendhunter.com/trends/pixipretties): Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties (Category: Fashion) Implication: The beauty industry can leverage the trend of influencer-created cosmetics to collaborate with popular beauty vloggers and tap into the influencer marketing trend. - [WOC Makeup Collections](https://www.trendhunter.com/trends/woc-makeup): The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation (Category: Fashion) Implication: The cosmetics industry can innovate by offering a wider range of makeup shades to cater to women of color and improve inclusivity. - [Cream-to-Powder Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-stick): Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the cream-to-powder trend by creating innovative cream-to-powder eyeshadows that offer seamless application and long-lasting co… - [Dewy Powder Highlighters](https://www.trendhunter.com/trends/powder-highlighter): Stila Cosmetics' 'Heaven's Dew' Boasts a Cream-to-Powder Formula (Category: Fashion) Implication: Cosmetics industry can capitalize on the trend of dewy powder highlighters by creating innovative formulas and packaging to meet consumers' desire for a radiant and long-lasting g… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)