# Cream-to-Powder Product Cosmetic brands offer cream-to-powder formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 23, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/creamtopowder-product ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Cream-to-Powder Product trend? **Cream-to-Powder Product:** Cream-to-powder cosmetic and skincare products have become more popular as brands look to offer more innovative formulas in order to stand out in a saturated market. These products include everything from deodorants to highlighters. ## The consumer insight behind the Cream-to-Powder Product trend The cosmetics industry's growth in popularity continues among consumers as people seek out the most innovative brands and formulas to further their skincare and hygiene goals. Now, the more innovative a brand is, the more likely a consumer is to experiment with its offerings. ## At a Glance - Evidence: 4 featured examples - Articles from: May 22, 2020 to Nov 5, 2021 - Published: Dec 23, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cream-to-Powder Product trend ### Cream-to-Powder Formulations Cream-to-powder cosmetic and skincare products are becoming more popular as brands seek innovative formulas in a competitive market. ### Natural and Non-Toxic Alternatives Consumers are increasingly seeking natural and non-toxic alternatives in skincare, hygiene, and haircare products. ### Transformative Textures Brands are offering transformative textures that change from cream to powder to offer unique user experiences and benefits. ## What the Cream-to-Powder Product trend means for industry ### For Cosmetics and Skincare Brands in the cosmetics and skincare industry can offer new cream-to-powder formulas and innovative textures to differentiate products and appeal to consumers who seek natural and non-toxic alternatives. ### For Baby Care Natural, talc-free, cream-to-powder baby products with soothing ingredients like sugarcane-derived squalane and mango seed butter can provide a safer alternative to traditional baby powder. ### For Haircare Haircare brands can offer cream-to-powder cleansing and refreshing products with transformative textures, such as Alterna's Meltaway No-Rinse Micellar Hair Cleanser, to appeal to consumers who want fast and convenient solutions while protecting their hair from pollutants. ## Workshop question How is your brand standing out among competitors? ## Trend signals for Cream-to-Powder Product Trend score 3.6 out of 10, from popularity 58%, activity 38%, freshness 11%. - Popularity: 58% - Activity: 38% - Freshness: 11% ## Examples of the Cream-to-Powder Product trend 4 featured examples from May 22, 2020 to Nov 5, 2021. - [Cream-to-Powder Deodorants](https://www.trendhunter.com/trends/natural-cream-deodorant): Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients (Category: Fashion) Implication: The trend towards natural and organic personal care products. - [Cream-to-Powder Hair Cleansers](https://www.trendhunter.com/trends/hair-cleanser): The No-Rinse Micellar Hair Cleanser is a Shower-Free Refresher (Category: Fashion) Implication: Industry can cater to consumers' growing preference for time-saving beauty solutions. - [Cream-to-Powder Baby Products](https://www.trendhunter.com/trends/alternative-to-baby-powder): Pipette's Baby Cream to Powder is an Alternative to Baby Powder (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce cream-to-powder formulations in cosmetics, offering versatile and mess-free application. - [Cream-to-Powder Highlighter Balms](https://www.trendhunter.com/trends/highlighter-balm): Phytosurgence Makes Small-Batch, High-Performance Makeup (Category: Fashion) Implication: This industry can benefit from creating innovative and unique formulations for makeup products that will differentiate them in the market. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)