# Cream Hygiene Cream-based deodorants become more popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 23, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cream-hygiene ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Cream Hygiene trend? **Cream Hygiene:** As more consumers look for hygiene products that are "natural" but still effective, cream-based deodorant formulas have been gaining more traction. These products are also often packaged and formulated more sustainably. ## The consumer insight behind the Cream Hygiene trend When it comes to personal care products, consumers are no longer prioritizing convenience the same way they once did. Now that personal care routines are increasingly viewed as "self-care rituals" by consumers, they're more willing to experiment with products that prioritize ingredients and distinct formulas over convenience and/or ease-of-use. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 24, 2021 to Mar 1, 2023 - Published: Sep 23, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cream Hygiene trend ### Natural Cream-Based Deodorants With consumers prioritizing ingredient quality and sustainability, there is a rise in natural cream-based deodorants that are effective and eco-friendly. ### Antibacterial Natural Deodorants Natural deodorant brands are creating antibacterial formulas infused with essential oils and plant-based extracts for long-lasting odor protection. ### Sustainable Packaging for Personal Care Products Companies are exploring innovative packaging solutions, like biodegradable materials and compostable jars, in an effort to make personal care product packaging more sustainable. ## What the Cream Hygiene trend means for industry ### For Natural Personal Care Products Companies in the natural personal care industry can experiment with cream-based deodorants that prioritize ingredient quality and innovative, sustainable packaging solutions. ### For Sustainable Packaging Industry As the demand for sustainable packaging in the personal care industry increases, companies in the sustainable packaging industry can provide innovative solutions like compostable jars and biodegradable materials. ### For Vegan and Cruelty-Free Skincare Industry With consumers increasingly prioritizing ethical and environmentally-friendly products, companies in the vegan and cruelty-free skincare industry can create effective natural deodorants with eco-friendly, plant-based ingredients. ## Workshop question How could your brand better prioritize product experience? ## Trend signals for Cream Hygiene Trend score 5.2 out of 10, from popularity 74%, activity 66%, freshness 15%. - Popularity: 74% - Activity: 66% - Freshness: 15% ## Examples of the Cream Hygiene trend 8 featured examples from Mar 24, 2021 to Mar 1, 2023. - [Vegan Anti-Odorants](https://www.trendhunter.com/trends/vegan-antiodorant): Nuud is a Sustainable and Clean Alternative to Traditional Deodorants (Category: Eco) Implication: The natural and sustainable personal care market presents opportunities for brands to capitalize on the trend towards eco-conscious and natural products like Nuud. - [Full-Body Deodorant Creams](https://www.trendhunter.com/trends/fullbody-deodorant): The Sweet Citrus Cream Deodorant Rubs in Like a Lotion (Category: Fashion) Implication: Industry opportunity to sell free-from and ingredient-focused personal care products, including deodorants, lotions, and other skincare items. - [Odor-Blocking Deodorant Creams](https://www.trendhunter.com/trends/deodorant-cream1): The Cream Deo by Megababe is Infused with 5% AHAs (Category: Fashion) Implication: The personal care industry has an opportunity to develop natural and skin-caring deodorant products that effectively combat body odor, like Megababe's Cream Deo. - [Scentless Deodorant Creams](https://www.trendhunter.com/trends/deodorant-creams): Piper Wai Boasts a Safe, Aluminum-free Vegan Deodorant (Category: Fashion) Implication: Skincare companies can innovate and disrupt the deodorant industry by offering natural, vegan, and scentless deodorants. - [Cream-to-Powder Deodorants](https://www.trendhunter.com/trends/natural-cream-deodorant): Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients (Category: Fashion) Implication: The trend towards natural and organic personal care products. - [Free-From Body Deodorants](https://www.trendhunter.com/trends/invisible-cream-deodorant): Lume Invisible Cream Deodorant is Aluminum and Fragrance-Free (Category: Fashion) Implication: The personal care industry can benefit from creating more free-from and long-lasting deodorants that cater to consumers with different needs. - [Antibacterial Natural Deodorants](https://www.trendhunter.com/trends/cream-formula-deodorants): Wildcraft Launched Two New Cream Formula Deodorants (Category: Fashion) Implication: In the fast-growing personal care industry, consumers are becoming increasingly aware of the need for more sustainable and non-toxic solutions, presenting an opportunity for brand… - [Sustainable Deodorant Creams](https://www.trendhunter.com/trends/sustainable-deodorant-cream): i+m Partners with Quadpack to Launch a New Product for WE REDUCE! (Category: Fashion) Implication: Skincare companies have the opportunity to develop sustainable and eco-friendly products that align with the growing demand for green beauty alternatives ## Recent trend clusters - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) - [Occasion Sweets](https://www.trendhunter.com/protrends/occasion-sweets) (Lifestyle) - [Iced Rituals](https://www.trendhunter.com/protrends/iced-rituals) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)