# Cream Alternatives Coconut cream is being used as a dairy free alternative. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cream-alternatives ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Cream Alternatives trend? **Cream Alternatives:** Though almond and soy milks have long been the go-to alternative to milk, coconut cream is now being introduced as an emerging dairy free option. The creamy consistency of this ingredient offers a much richer texture and flavor profile than its almond, soy, and coconut milk counterparts. The ingredient is now being adopted into food and beverage items alongside marketing terminology that emphasizes their lack of lactose – catering to consumers seeking to accommodate indulgence in their pursuit of healthy lifestyles. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 23 to Oct 24, 2017 - Published: Nov 1, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cream Alternatives trend ### Coconut-based dairy alternatives The trend towards using coconut cream and milk as a dairy-free alternative is growing, offering a richer and more indulgent texture and flavor profile compared to other plant-based options. ### Hybrid beverages New hybrid beverages like Vita Coco's Coconut Cream Milk Alternative and Califia Farms' Go Coconuts blend coconut cream with other liquids like coconut water to create a new plant-based milk with unique flavor and consistency. ### Potent probiotic supplements Brands like The Coconut Cult are focusing on producing probiotic supplements with highly active cultures to offer a flavorful and potent alternative to traditional probiotic yogurts. ## What the Cream Alternatives trend means for industry ### For Dairy alternatives industry The dairy alternatives industry can take advantage of the growing trend towards coconut-based products to offer consumers new and indulgent plant-based options. ### For Plant-based milk industry The plant-based milk industry can explore the hybrid beverage trend to create unique and flavorful milk alternatives that cater to different consumer preferences and dietary needs. ### For Functional foods industry The functional foods industry can capitalize on the trend towards potent probiotic supplements to offer new and innovative products that support gut health and offer additional health benefits. ## Workshop question How can your brand infuse itself into consumers' rituals in a way that accommodates their desire for change? ## Trend signals for Cream Alternatives Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 8%. - Popularity: 41% - Activity: 39% - Freshness: 8% ## Examples of the Cream Alternatives trend 5 featured examples from Jan 23 to Oct 24, 2017. - [Cultured Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-yogurt): The Coconut Cult's Probiotic Yogurts are Potent Supplements (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the demand for potent probiotic supplements by offering products tailored to specific health conditions. - [Hybrid Coconut Milks](https://www.trendhunter.com/trends/coconut-cream-milk): The Vita Coco Coconut Cream Milk Alternative is Smooth and Dairy-Free (Category: Lifestyle) Implication: Growing industry for dairy-free milk alternatives made from plant sources like coconuts. - [Coconut Cream Yogurts](https://www.trendhunter.com/trends/coyo): COYO's Rich Dairy-Free Yogurt is Made with 98% Pure Coconut Cream (Category: Lifestyle) Implication: Potential for growth and innovation within the dairy-free yogurt industry by focusing on coconut-based alternatives. - [Nutritious Vegan Half-and-Halfs](https://www.trendhunter.com/trends/califia-farms-better-half): Califia Farms' Better Half is a Vegan Dairy Replacement (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of vegan half-and-half creamers by developing innovative dairy-free alternatives using natural ingredients. - [Hybrid Coconut Milks](https://www.trendhunter.com/trends/go-coconuts): Califia Farms' 'Go Coconuts' is a Blend of Coconut Milk and Water (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of non-dairy alternatives and coconut water to create innovative products that cater to changing consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)