# Crass Prevention The conversation around safe sex goes tongue-in-cheek to get youth involved. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 20, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crass-prevention ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Crass Prevention trend? **Crass Prevention:** The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 27 to Aug 28, 2014 - Published: Nov 20, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Crass Prevention trend ### Humor in Safe Sex The use of crass or humorous conversation around safe sex appeals to young consumers. ### Consent Promotion Condom companies are collaborating with non-profits to promote consensual sex through their packaging. ### Environmental Awareness Manufacturers of condoms and contraceptives are partnering with environmental organizations to highlight the impact of human overpopulation on endangered species. ## What the Crass Prevention trend means for industry ### For Sexual Wellness By incorporating humor in their packaging, condom manufacturers can appeal to younger demographics. ### For Non-Profit Organizations Condom manufacturers can partner with non-profits to promote positive social change. ### For Environmental Conservation Manufacturers of condoms and contraceptives can partner with environmental organizations to bring greater awareness to environmental issues. ## Trend signals for Crass Prevention Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 8%. - Popularity: 61% - Activity: 48% - Freshness: 8% ## Examples of the Crass Prevention trend 5 featured examples from Feb 27 to Aug 28, 2014. - [Cool Contraceptive Branding](https://www.trendhunter.com/trends/im-siberian-condoms-packaging): I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers (Category: Lifestyle) Implication: Opportunity for companies to disrupt the market by reimagining the branding and packaging of contraceptive products. - [Consent-Promoting Condoms](https://www.trendhunter.com/trends/consent-condoms): The Boldly Packaged 'Consent Condoms' Promote Consensual Sex (Category: Social Good) Implication: The contraceptive industry can explore incorporating bold packaging and messaging to promote consent and social causes. - [Endangered Species Condoms](https://www.trendhunter.com/trends/endangered-species-condom): The Center for Biological Diversity Condoms Promote Saving Animals (Category: Art & Design) Implication: The endangered species condom initiative presents an opportunity for environmental organizations to raise awareness and engage the public in conservation efforts. - [Geeky Pop Culture Protection](https://www.trendhunter.com/trends/pop-culture-condoms): Kode Abdo Creates Humorously Geeky Pop Culture-Inspired Condoms (Category: Naughty) Implication: The sexual wellness industry can leverage this trend by developing creative and unconventional condom packaging designs that cater to niche markets. - [Decisive Lewd Commentary Guides](https://www.trendhunter.com/trends/should-you-catcall): Playboy's Should You Catcall Her Flowchart Promotes Consent (Category: Pop Culture) Implication: Incorporating humor and engaging content into publications can attract and retain a wider audience, while also addressing important societal issues. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)