# Craft Juicing Brands curate kits for the creation of nutritious, alcohol-free beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/craft-juicing ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Craft Juicing trend? **Craft Juicing:** With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 12, 2017 to Apr 6, 2018 - Published: Apr 9, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Craft Juicing trend ### DIY craft beverages The rise of DIY craft beverages, in particular, DIY craft juice and tea products has led brands to offer kits for consumers to easily put together alcohol-free drinks. ### Convenient, healthy drinks Consumers' preference for experiential, DIY preferences, and convenience has led brands to innovate pre-mixed smoothies, ultra-fresh mixable juices and kits allowing for quick and easy prep of healthy beverages. ### Fermentation kits Fermentation kits like kombucha and juice fermentation are disrupting the alcohol industry by allowing consumers to make their own high-quality alcoholic drinks easily and quickly with a minimum of fuss. ## What the Craft Juicing trend means for industry ### For Food and Beverage The food and beverage industry is at the forefront of this trend, offering pre-mixed drinks, kits, and ultra-fresh juice products to cater to the experiential and DIY preferences of consumers. ### For Alcohol Fermentation kits are disrupting the alcohol industry by providing consumers with an affordable and easy way to make high-quality alcoholic drinks at home. ### For E-commerce E-commerce businesses can innovate by enabling consumers to purchase DIY kits and other pre-mixed, nutritious drinks with ease from the comfort of their homes. ## Workshop question How could your brand offer an element of DIY to one of its products/services? ## Trend signals for Craft Juicing Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%. - Popularity: 63% - Activity: 66% - Freshness: 8% ## Examples of the Craft Juicing trend 4 featured examples from Jul 12, 2017 to Apr 6, 2018. - [Ultra-Fresh Mixable Juices](https://www.trendhunter.com/trends/kencko): Kencko is an All-Natural "Instant Organic Fruit and Veg Drink" (Category: Lifestyle) Implication: The Health and Wellness industry can benefit from this trend by offering consumers healthy and convenient options to reach their recommended daily intake of fruits and vegetables. - [Juice Fermentation Kits](https://www.trendhunter.com/trends/juice-fermentation): Firebox's 'Juice to Booze' Uses "Magic Powder" to Create Alcoholic Drinks (Category: Lifestyle) Implication: Developing new products to allow for easy and convenient home brewing of alcohol. - [DIY Kombucha Kits](https://www.trendhunter.com/trends/kombucha-kit): This Kombucha Kit Allows Consumer to Make the Fermented Beverage at Home (Category: Lifestyle) Implication: DIY kombucha kits create a new opportunity for food retailers to tap into the growing market for at-home fermentation and healthy beverages, with potential for private label offer… - [QSR Smoothie Kits](https://www.trendhunter.com/trends/jamba-juice-smoothie-kit): These Jamba Juice Smoothie Kits Allow for Quick Prep and Enjoyment (Category: Lifestyle) Implication: QSRs can provide healthier on-the-go options to consumers by introducing convenient smoothie kits to their menu. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)