# Covert Capture A rise in self documentation has consumers seeking out undercover documentation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 30, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/covert-camera ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Covert Capture trend? **Covert Capture:** Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 15, 2012 to Jul 2, 2014 - Published: Jul 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Covert Capture trend ### Covert Self-Documentation Consumers seek more unrehearsed and authentic self-recording using spy devices and hidden cameras. ### Discreet Wearable Cameras Small, covert, and wearable cameras offer a new form of self-expression and documentation. ### Smart Watches with Camera Functionality Watches with camera and other smartphone functionalities blur the lines between technology and fashion. ## What the Covert Capture trend means for industry ### For Surveillance The use of hidden cameras and spy devices for self-documentation and surveillance creates opportunities for businesses in the security and surveillance industry. ### For Wearables Discreet wearable cameras create disruptive innovation opportunities for the wearable technology industry. ### For Smartphone Accessories Smart watches with camera functionality and other smartphone features create opportunities for businesses in the smartphone accessory industry. ## Trend signals for Covert Capture Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 8%. - Popularity: 62% - Activity: 50% - Freshness: 8% ## Examples of the Covert Capture trend 5 featured examples from Jun 15, 2012 to Jul 2, 2014. - [Revolutionary Smartphone Watches](https://www.trendhunter.com/trends/arrow-smartwatch): The Arrow Smartwatch is a Timepiece with an HD Camera (Category: Fashion) Implication: The wearable technology industry can capitalize on the trend of integrating advanced functionalities into timepieces. - [Jeweled Spy Cams](https://www.trendhunter.com/trends/camera-ring): Catch People in the Act with a Subtle Camera Ring (Category: Fashion) Implication: Fashion industry can capitalize on the trend by designing stylish jewelry and accessories that seamlessly integrate hidden cameras and other wearable tech. - [Spy Camera Belts](https://www.trendhunter.com/trends/belt-camera): This Belt Camera Will Catch What's Going On (Category: Tech) Implication: Disruptive innovation opportunities exist within the surveillance technology industry to develop more advanced and inconspicuous surveillance devices. - [Covert Button Cameras](https://www.trendhunter.com/trends/wearable-camera): Get Snap Happy with this MeCam Wearable Camera (Category: Tech) Implication: Consumer electronics companies have the opportunity to develop and market wearable cameras for capturing hands-free footage in various conditions. - [Secret Spy Watches](https://www.trendhunter.com/trends/die-another-day-swatch): Feel Like Agent 007 When Wearing the Die Another Day Swatch (Category: Fashion) Implication: Opportunities for fashion accessory brands to collaborate with popular franchises and offer unique and visually captivating products. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)