# Couture Fitness Workout aids are revamped as consumers seek more integrated forms of health. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 21, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/couture-fitness ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Couture Fitness trend? **Couture Fitness:** Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 16, 2013 to Sep 15, 2014 - Published: Jul 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Couture Fitness trend ### Fashionable Fitness Trackers The trend of wearable technology that doubles up as a fashion accessory. ### Embedded Health Monitoring The trend of embedding health monitoring devices into everyday wearable fashion items. ### Fashionable Wearable Tech The trend of collaboration between wearable tech brands and fashion designers. ## What the Couture Fitness trend means for industry ### For Fitness and Health Industry Fitness and health industries can take advantage of wearable technology to create more stylish and aesthetic fitness products that blend well with daily routine. ### For Fashion Industry Fashion industries can collaborate with technology brands to add fashionable elements to wearable technology products thereby amplifying the reach of their business. ### For Consumer Electronics Industry Consumer electronics companies have an opportunity to create wearable devices that cater to the fashion-conscious consumer and that can blend into everyday life. ## Trend signals for Couture Fitness Trend score 4.6 out of 10, from popularity 73%, activity 56%, freshness 8%. - Popularity: 73% - Activity: 56% - Freshness: 8% ## Examples of the Couture Fitness trend 4 featured examples from Nov 16, 2013 to Sep 15, 2014. - [Fashionable Fitness Trackers](https://www.trendhunter.com/trends/gold-nike-fuelband): The Gold NIKE+ Fuelband SE Looks More Like Jewelry Than Gym Equipment (Category: Lifestyle) Implication: The merging of fashion and fitness with NIKE’s FuelBand SE presents a new market opportunity for fashion designers and fitness brands to collaborate on the design of similar jewel… - [Fashionable Tech Jewelry](https://www.trendhunter.com/trends/Tory-Burch): Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets (Category: Fashion) Implication: Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets. - [Life-Logging Accessories](https://www.trendhunter.com/trends/sony-smartband-swr10): The SONY SmartBand SWR10 is Nifty and Beautifully Designed (Category: Tech) Implication: Disruptive innovation opportunity: Introducing innovative consumer electronics products that enhance everyday life and offer convenience. - [Sunscreen-Suggesting Bracelets](https://www.trendhunter.com/trends/june-by-netatmo): June by Netatmo is Embedded with a Sun Sensor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with technology companies to produce fashionable products that integrate advanced features and connectivity. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)