# Fanciful Flavoring Flavoring products get a visual overhaul to attract design-conscious consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/couture-condiments ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Fanciful Flavoring trend? **Fanciful Flavoring:** Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 14, 2014 to Oct 7, 2015 - Published: Jun 25, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fanciful Flavoring trend ### Sophisticated Packaging Adding refined elements to elevate established products with contemporary appeal, such as gold flakes, embossed branding, and unique forms. ### Unusual Flavor Pairing Combining different flavors to create unique and adventurous food and beverage products, such as Vegemite-stuffed crust pizza. ### Artful Food Packaging Innovative jam and honey tubes that present the product like art, such as raspberry and lime jam packaged in thin tubes. ## What the Fanciful Flavoring trend means for industry ### For Food and Beverage Sophisticated packaging, unusual flavor pairing, and artful food packaging are trends that highly impact the food and beverage industry. ### For Packaging Design The trend towards sophisticated and artful packaging presents disruptive innovation opportunities for the packaging design industry. ### For Luxury Goods The use of gold flakes and premium flavor preferences aligns with the luxury goods industry, where high-end products and presentation are valued. ## Trend signals for Fanciful Flavoring Trend score 3.0 out of 10, from popularity 36%, activity 47%, freshness 8%. - Popularity: 36% - Activity: 47% - Freshness: 8% ## Examples of the Fanciful Flavoring trend 5 featured examples from Feb 14, 2014 to Oct 7, 2015. - [Art Deco Honey Packaging](https://www.trendhunter.com/trends/melodi-honey): MELODI Honey Features an All-Gold Container That's Simply Prismatic (Category: Lifestyle) Implication: In the competitive food and beverage industry, innovative packaging can differentiate products and attract consumers looking for premium and visually appealing options. - [Hexagon-Embossed Branding](https://www.trendhunter.com/trends/ame-honey-packaging): Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents (Category: Lifestyle) Implication: Creating visually appealing packaging designs for food products can enhance brand recognition and increase sales. - [Gold-Infused Oil Packaging](https://www.trendhunter.com/trends/oh-my-gold): Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars (Category: Lifestyle) Implication: The Oh My Gold packaging showcases innovative ways to elevate the visual appeal and perceived value of food products through creative design and materials. - [Artistic Jam Tubes](https://www.trendhunter.com/trends/jam-packaging): meia.duzia's Unconventional Jam Packaging Likens Food to Art (Category: Lifestyle) Implication: Innovative and unconventional packaging solutions for food products can drive sales and attract consumers. - [Gross-Out Pizza Ads](https://www.trendhunter.com/trends/pizza-hut-commercial): This Pizza Hut Commercial Has People Sample a Vegemite-Stuffed Crust (Category: Lifestyle) Implication: Exploring innovative culinary creations and marketing strategies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)