# Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/couture-casing ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Clothing Casing trend? **Clothing Casing:** Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 5, 2012 to Jul 16, 2014 - Published: Jul 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Clothing Casing trend ### Fashion-inspired packaging materials Using denim and fabrics as alternative casing, brands reference elements of fashion to add stimulating aesthetics to traditional store-bought goods, creating an opportunity for fabric and textile manufacturers to explore new markets. ### Clothing-inspired product packaging From bundling consumer goods in printed cloth swathes to using fabric coverings and tin cans as containers, brands are creating playful and unique packaging designs that give clothing new life, making this an opportunity for imaginative apparel brands and startups. ### Innovative product packaging designs Through creative, whimsical, and humorous packaging designs, brands are able to appeal to new audiences and differentiate themselves in the market, creating room for packaging and graphic design companies to offer unique and imaginative solutions. ## What the Clothing Casing trend means for industry ### For Textile and Fabric Manufacturing The increasing use of fashion-inspired packaging materials presents an opportunity for fabric and textile manufacturers to explore new markets and develop innovative materials and constructions tailored for packaging applications. ### For Apparel Industry Clothing-inspired product packaging presents an opportunity for imaginative apparel brands and startups to create unique packaging designs that also showcase their products and create a more sustainable and responsible brand image. ### For Packaging and Graphic Design The need for innovative product packaging designs creates room for packaging and graphic design companies to offer unique and imaginative solutions that can help brands differentiate themselves in the market and appeal to new audiences. ## Trend signals for Clothing Casing Trend score 4.8 out of 10, from popularity 66%, activity 70%, freshness 8%. - Popularity: 66% - Activity: 70% - Freshness: 8% ## Examples of the Clothing Casing trend 5 featured examples from Jan 5, 2012 to Jul 16, 2014. - [Denim Product Packaging](https://www.trendhunter.com/trends/package-designs): The Latest Package Designs for MUSTANG Jeans Come Covered in Denim (Category: Fashion) Implication: Fashion retailers can leverage unconventional packaging methods to offer customers unique unboxing experiences, creating more excitement around their products. - [Second-Hand Denim Branding](https://www.trendhunter.com/trends/name-of-these-girls-packaging): The Name of These Girls Packaging Dresses the Product Like a Person (Category: Eco) Implication: Disruptive innovation opportunity: Experiment with sustainable packaging solutions to reduce the environmental impact of the fashion industry. - [Skirt-Wearing Skivvies Branding](https://www.trendhunter.com/trends/oops-panties-packaging): Oops! Panties Packaging Hides Secrets of its Contents with Clothes (Category: Fashion) Implication: The lingerie industry can explore the potential of personalized packaging and playful branding to differentiate their products and create a unique customer experience. - [Blanketed Baked Goods](https://www.trendhunter.com/trends/break-kingdom-packaging): Break Kingdom Packaging Opts for the Snug Eco Alternative (Category: Eco) Implication: Opportunities for bakeries and food companies to adopt more eco-friendly packaging options like Break Kingdom that use sustainable textiles. - [Avian Shoelace Packaging](https://www.trendhunter.com/trends/grtz): Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces (Category: Fashion) Implication: Opportunity for footwear brands to enhance the appeal of their products through creative packaging designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)