# Country Couture Farm fashions point to a simpler, more rugged lifestyle. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 27, 2011, updated Jul 5, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/country-couture ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Country Couture trend? **Country Couture:** Futurism may seem like fashion’s natural course, but a more simplistic look is returning to the fore: country. Farm fashion, including overalls, boots, plaid and prairie-style getups are getting a winning vote among fashionistas and fashionistos who are shedding today’s more restrictive, contemporary pieces in favor of relaxed, roll-in-the-hay styles. This down-home chic is perfect for the consumer who would trade society’s fast-paced “progress” for life’s simple comforts any day. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 14, 2010 to Jun 26, 2011 - Published: Jun 27, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Country Couture trend ### Farm fashion More simplistic farm fashion is returning to the fore, shedding today's more restrictive, contemporary pieces in favor of relaxed, roll-in-the-hay styles. ### Androgynous fashion Designers have shifted toward androgynous fashion, allowing brands to redefine what it means to be a 'real' man or woman, challenging the norms of standard attire. ### Countryside couture Glamorizing a product or concept that is typically not that popular among consumers can appeal to the masses and turn something drab into dapper, as showcased in the countryside couture trend. ## What the Country Couture trend means for industry ### For Fashion industry The fashion industry can embrace farm fashion, androgynous fashion, and countryside couture trends. ### For Marketing industry The marketing industry can utilize glamorization tactics to appeal to the masses. ### For Retail industry The retail industry can incorporate and market farm-inspired pieces, such as overalls and plaid button-ups. ## Trend signals for Country Couture Trend score 4.5 out of 10, from popularity 57%, activity 69%, freshness 8%. - Popularity: 57% - Activity: 69% - Freshness: 8% ## Examples of the Country Couture trend 6 featured examples from Nov 14, 2010 to Jun 26, 2011. - [Peek-A-Boo Overalls](https://www.trendhunter.com/trends/erin-heatherton-terry-richardson): This Erin Heatherton Terry Richardson Spread is Sizzling Hot (Category: Naughty) Implication: Brands within the fashion industry have the chance to break away from traditional gender roles and redefine what is considered 'fashionable' through the creation of androgynous cl… - [Farmland Fashion Lookbooks](https://www.trendhunter.com/trends/urban-outfitters-november-2010): Cass Bird Shoots the Urban Outfitters November 2010 Catalog (Category: Fashion) Implication: Opportunity for fashion brands to tap into the nostalgia and appeal of rural life, creating unique and memorable collections. - [Farm-Inspired Couture](https://www.trendhunter.com/trends/junya-watanabe-2012-spring): The Junya Watanabe 2012 Spring/Summer Line Presents Overall High Fashion (Category: Fashion) Implication: Opportunity for clothing brands to create and market farm-inspired clothing. - [Corn Stalk Backdrops](https://www.trendhunter.com/trends/kroam-summer-2011): The Kroam Summer 2011 Collection is Perfect for a Romp in the Hay (Category: Fashion) Implication: There is an opportunity for disruptive innovation in integrating technology and online platforms to enhance the shopping experience and reach a wider customer base. - [Field Frolicking Photography](https://www.trendhunter.com/trends/phen-mas): The Phen Mas Denim Editorial 'Far Afield' is Sweet and Serene (Category: Fashion) Implication: Opportunity for fashion brands to incorporate natural settings and a barefoot aesthetic in their advertising campaigns to stand out. - [Couture Country Girl Lookbooks](https://www.trendhunter.com/trends/anna-de-rijk-in-en-cavale): Anna de Rijk in En Cavale has a Chic Farm Girl Flair (Category: Fashion) Implication: Fashion brands can tap into the country chic trend and create clothing lines that appeal to both rural and urban consumers. ## Recent trend clusters - [Inclusive Formulas](https://www.trendhunter.com/protrends/inclusive-formulas) (Fashion) - [Formula Specialization](https://www.trendhunter.com/protrends/formula-specialization) (Fashion) - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) ## Trending in Fashion - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) - [Matcha Latte Sneaker Pairs](https://www.trendhunter.com/trends/matcha-latte-sneaker-pairs) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Fashion](https://www.trendhunter.com/fashion)