# Imitation Detection New innovations empower consumers to ensure they receive quality products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 14, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/counterfeit-detection ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Imitation Detection trend? **Imitation Detection:** Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 5, 2017 to Jun 14, 2018 - Published: Jun 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Imitation Detection trend ### Anti-Counterfeiting Technology Businesses are developing new technologies to identify counterfeit products, including fake product investigation platforms, counterfeit bag-detecting devices, and anti-counterfeit beauty labels. ### Blockchain-Based Verification Apps like Peeke are utilizing blockchain technology to verify the authenticity of luxury products, creating opportunities for innovative blockchain-based verification systems in various industries. ### Elevated Consumer Autonomy With the rise of anti-counterfeiting technologies, consumers are empowered to validate the authenticity of products, creating opportunities for businesses to leverage consumer autonomy to build trust and confidence in their products. ## What the Imitation Detection trend means for industry ### For Luxury Goods Luxury goods industries can leverage anti-counterfeiting technologies and blockchain-based verification systems to protect their brands and products while increasing consumer trust in their authenticity. ### For Fashion Anti-counterfeiting technologies and blockchain-based verification systems provide fashion brands with tools to monitor supply chains and prevent loss of sales from counterfeit products. ### For Beauty Beauty industries can utilize anti-counterfeit beauty labels to prevent low stock visibility, counterfeiting, and out-of-stock SKUs, thereby improving inventory management and enhancing consumer confidence in product authenticity. ## Workshop question How could your brand better empower it consumers throughout the purchase journey? ## Trend signals for Imitation Detection Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 8%. - Popularity: 41% - Activity: 39% - Freshness: 8% ## Examples of the Imitation Detection trend 4 featured examples from Jun 5, 2017 to Jun 14, 2018. - [Counterfeit Bag-Detecting Devices](https://www.trendhunter.com/trends/entrupy): The 'Entrupy' Camera Can Detect a Fake Purse in 15 Seconds (Category: Tech) Implication: The luxury goods industry can benefit greatly from the development and implementation of portable counterfeit detection technology, as it could increase customer trust and safegua… - [Anti-Counterfeit Beauty Labels](https://www.trendhunter.com/trends/beauty-labels): Avery Dennison's Labels Offer Counterfeit & Inventory Solutions (Category: Fashion) Implication: The UHF RFID labels are disrupting the beauty industry, providing solutions for low stock visibility, counterfeiting, and out-of-stock SKUs, as well as new opportunities for consu… - [Counterfeit-Detecting Apps](https://www.trendhunter.com/trends/peeke): 'Peeke' Protects Brands and Consumers Using Blockchain Technology (Category: Tech) Implication: Opportunity for luxury goods industry to use Peeke app as a selling point and provide a secure purchasing experience for consumers. - [Fake Product Investigation Platforms](https://www.trendhunter.com/trends/investigation-software): The AllVirtuous Investigation Software Helps Global brands (Category: Business) Implication: The brand protection industry can leverage crowdsourced investigation platforms to enhance their services and effectively combat counterfeit products. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)