# International Breakfast Consumers embrace exotic takes on traditional breakfast porridges. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmopolitan-polenta ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the International Breakfast trend? **International Breakfast:** Consumers are embracing globally sourced recipes that incorporate exotic flavors previously unexplored in Western cooking. The incorporation of global flavors in traditional recipes suggests a growing interest on the part of consumers to expand their cooking repertoire in a way that satisfies a desire for both flavor and nutrients. This shift reflects both the hyper-conscious nature with which consumers consider the ingredients in their dishes, as well as a growing desire for experimentation when making their own goods. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 22, 2014 to Jul 22, 2016 - Published: Feb 2, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the International Breakfast trend ### Global Flavors Increased interest in incorporating exotic flavors from around the world in traditional breakfast recipes to satisfy consumer desires for both flavor and nutrients. ### Substitutes for Traditional Ingredients Developing unconventional breakfast porridge recipes that allow consumers with dietary restrictions to enjoy a healthy and comforting morning meal. ### Savory Breakfasts Creation of savory breakfast porridge recipes to provide alternative options for consumers and expand their cooking repertoire. ## What the International Breakfast trend means for industry ### For Food and Beverage Industry professionals within this sector can improve their products by including or offering a variety of global flavors in breakfast meals and by providing alternatives to traditional ingredients to cater to unique dietary restrictions. ### For Health and Wellness The increased focus on healthy breakfast options that utilize innovative and nutrient-rich recipes like savory porridges presents opportunities for businesses to market products towards people who are health-conscious. ### For Hospitality Business professionals within the hospitality sector can offer unconventional breakfast porridge dishes with out-of-the-box ingredients as a unique feature, and cater to consumers who have grown bored of traditional breakfast foods. ## Workshop question How can you enable consumers to experiment with their experience of your brand offering? ## Trend signals for International Breakfast Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%. - Popularity: 53% - Activity: 38% - Freshness: 8% ## Examples of the International Breakfast trend 7 featured examples from Dec 22, 2014 to Jul 22, 2016. - [Oatmeal-Oriented Pop-Ups](https://www.trendhunter.com/trends/porridge-cafe): The Porridge Cafe is a Breakfast-Oriented Restaurant in London (Category: Lifestyle) Implication: The Porridge Cafe's innovative approach to porridge introduces potential for new product development and menu offerings in the food and beverage industry. - [Zucchini Breakfast Bowls](https://www.trendhunter.com/trends/zoats): This Green Bowl of 'Zoats' is Made with Zucchini, Matcha and Oatmeal (Category: Lifestyle) Implication: The food and beverage industry can explore creating and marketing innovative products that incorporate zoats and matcha for health-conscious consumers. - [Savory Chicken Porridges](https://www.trendhunter.com/trends/chicken-porridge): This Recipe for Chicken Porridge Serves as a Hearty Alternative to Soup (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market new, hearty alternatives to traditional soups. - [Savory Asian Breakfasts](https://www.trendhunter.com/trends/oatmeal-recipe): This Oatmeal Recipe Favors Ginger, Garlic, Fish Sauce and Eggs (Category: Lifestyle) Implication: The food and beverage industry can explore the incorporation of savory oatmeal and Asian-inspired breakfast recipes, catering to consumers looking for new and exciting morning mea… - [Sweet Ethiopia Porridges](https://www.trendhunter.com/trends/teff-porridge): This Teff Porridge Recipe is a Delicious Alternative to Oatmeal (Category: Lifestyle) Implication: Food companies can develop and market alternative breakfast products using ingredients like teff and targeting health-conscious consumers. - [Savory Mexican Oatmeals](https://www.trendhunter.com/trends/porridge-recipe): This Unconventional Porridge Recipe is Prepared with Beans and Avocado (Category: Lifestyle) Implication: Opportunity for food and beverage companies to expand their savory breakfast offerings - [Spaghetti Squash Breakfasts](https://www.trendhunter.com/trends/breakfast-porridge): This Unusual Breakfast Porridge is Ideal for Those with Allergies (Category: Lifestyle) Implication: Companies can develop new, innovative breakfast options that cater to those with food allergies and dietary limitations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)