# Cosmic Collectible Interest in space exploration seeps into branded merchandise and collectibles. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 4, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmic-collectible ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Cosmic Collectible trend? **Cosmic Collectible:** Brands are recognizing the affluence of official administrations like NASA, as technology is enabling the dream of mass space travel to be closer to reality than ever. With that, we're seeing official NASA collaborations, partnerships, and astronaut-approved products hit the shelves to give consumers a closer link and connection to the vast galaxy. ## The consumer insight behind the Cosmic Collectible trend Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways. ## At a Glance - Evidence: 5 featured examples - Articles from: May 3, 2018 to Jul 20, 2019 - Published: Sep 4, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Cosmic Collectible trend ### Space Exploration Merchandise As technology allows mass space travel to be closer to reality, branded merchandise and collectibles are becoming more popular, resulting in official NASA collaborations and astronaut-approved products. ### Interactive and Gamified Education Consumers seek interactive and gamified ways to learn about natural phenomena and satisfy their curiosity in fun and unexpected ways. ### Zero-Gravity Products The increased interest in space exploration has led to the creation of products designed for zero-gravity environments like Scrabble Space Edition, which is perfect for use in spaceships and appeals to the growing market of adult consumers looking for family friendly entertainment. ## What the Cosmic Collectible trend means for industry ### For Space Travel and Exploration Businesses that promote and facilitate space travel and exploration can benefit from partnering with NASA and creating branded merchandise and collectibles. ### For Education and Entertainment Industries that combine education and entertainment to create interactive, gamified experiences can appeal to consumers' desire for knowledge in fun and unexpected ways. ### For Consumer Products Companies that create zero-gravity products can tap into the growing interest in space exploration and appeal to the market of adult consumers looking for family friendly entertainment. ## Workshop question How might you experiment with collectibles or branded merchandise to further educate and inform your consumers? ## Trend signals for Cosmic Collectible Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 9%. - Popularity: 47% - Activity: 52% - Freshness: 9% ## Examples of the Cosmic Collectible trend 5 featured examples from May 3, 2018 to Jul 20, 2019. - [AR-Powered Space Travel Mugs](https://www.trendhunter.com/trends/ar-mug): This AR Mug by NASA Commemorates the Agency's 60 Year Anniversary (Category: Tech) Implication: AR-powered merchandise, such as space travel mugs, can enhance the travel experience by providing virtual tours and interactive content for various destinations. - [Outer Space-Suited Board Games](https://www.trendhunter.com/trends/scrabble-space-edition): Scrabble Space Edition is Ready for Use by Astronauts (Category: Life-Stages) Implication: The demand for space-inspired board games presents a potential market for manufacturers and retailers in the toy and game industry. - [Space-Inspired T-Shirt Capsules](https://www.trendhunter.com/trends/monkey-time-and-nasa): monkey time and NASA Collaborated on a Range of Monochromatic Tees (Category: Fashion) Implication: The fashion industry can explore opportunities in creating monochromatic tees with space-themed designs. - [Celebratory Moon Landing Toys](https://www.trendhunter.com/trends/lego-moon-landing): The LEGO Moon Landing Set Recognizes the Event's 50th Anniversary (Category: Life-Stages) Implication: Toy manufacturers can capitalize on the demand for collectible toys by creating sets that honor significant historical events. - [Lunar Landing Celebration Stamps](https://www.trendhunter.com/trends/one-small-step-stamps): The Isle of Man 'One Small Step' Stamps are Commemorative (Category: World) Implication: The philately industry can leverage the trend of commemorative stamps to attract collectors and enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)