# Beauty Nostalgia Taking consumers back to a simpler time, cosmetics are turning back the clock. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 6, 2013, updated Nov 13, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetics-nostalgia ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Beauty Nostalgia trend? **Beauty Nostalgia:** Adding a charming aspect to cosmetics and drawing consumers in with a familiar motif, nostalgic packaging establishes more trust with a consumer base. Specifically effective in the cosmetics industry, which has been scrutinized for animal testing and ingredients, this shift helps ease anxieties. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 6, 2012 to Nov 6, 2013 - Published: Nov 6, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Beauty Nostalgia trend ### Nostalgic Packaging There is an opportunity for brands to incorporate nostalgic packaging designs to establish trust and appeal to consumers' familiarity. ### Vegetarian Products The demand for more vegetarian and vegan skincare products is growing, presenting a chance for businesses to cater to this demographic. ### Natural Skincare There is a trend towards natural and organic skincare products, which companies can tap into by using natural ingredients and producing eco-friendly packaging. ## What the Beauty Nostalgia trend means for industry ### For Beauty & Cosmetics Incorporating nostalgic packaging and offering vegetarian and natural product lines can appeal to a wide array of consumers looking for more diverse and environmentally friendly beauty options. ### For Health & Wellness The trend towards cleaner, natural, and plant-based ingredients in skincare also applies to health and wellness products, providing the opportunity for companies to expand their product line in this sector. ### For Sustainability & Eco-Friendliness The rise in popularity of natural and vegetarian products also benefits the sustainability industry, which can incorporate environmentally friendly and biodegradable packaging solutions as well as sourcing ethically produced ingredients. ## Trend signals for Beauty Nostalgia Trend score 3.1 out of 10, from popularity 44%, activity 42%, freshness 8%. - Popularity: 44% - Activity: 42% - Freshness: 8% ## Examples of the Beauty Nostalgia trend 4 featured examples from Jan 6, 2012 to Nov 6, 2013. - [Retro Adult Film Cosmetics](https://www.trendhunter.com/trends/balm-chicky-balm-balm): Balm Chicky Balm Balm Combines 70s Adult Films and Lip Balm (Category: Pop Culture) Implication: The beauty and cosmetics industry can capitalize on the growing demand for unconventional and edgy products by incorporating nostalgic and alternative themes into their product of… - [Ornate Cosmetic Packaging](https://www.trendhunter.com/trends/daniel-pelavin): Daniel Pelavin Crafts Lavish Vintage-Inspire Containers (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce new packaging trends in the cosmetics industry to enhance brand image and attract a wider audience. - [Vegetarian Skincare Products](https://www.trendhunter.com/trends/blissoma): The Blissoma Line Takes Natural Skincare to a Whole New Level (Category: Lifestyle) Implication: The cosmetics industry can explore and adopt natural and vegetarian skincare formulations to cater to the growing demand. - [Football-Inspired Moisturizers](https://www.trendhunter.com/trends/gameface-moisturizer): GameFace Moisturizer is Marketed for the Macho Man (Category: Fashion) Implication: Creating men's cosmetic products presents an opportunity for traditional cosmetics companies to expand their customer base and grow market share. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)