# Cosmetic Supplement Beauty-focused ingestible supplements are offered in unique formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 17, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-supplement ## Key Figures - Trend score: 5.9/10 - Evidence articles: 9 ## What is the Cosmetic Supplement trend? **Cosmetic Supplement:** Health brands are branching out from offering beauty-enhancing pills and are now offering their beauty supplements in unique formats. These include everything from dissolvable strips to freeze-dried supplements. ## The consumer insight behind the Cosmetic Supplement trend The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have. Brands that are able to stand out from a formulation and branding perspective are likely to draw in more customers. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 27, 2020 to Jul 22, 2023 - Published: Sep 17, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cosmetic Supplement trend ### Beauty Supplements in Unique Formats Health brands are now offering beauty supplements in unique formats, such as dissolvable strips and freeze-dried supplements, to stand out from their competitors. ### Convenient and Effective Supplement Delivery Innovative beauty supplement companies are using technologies, such as freeze-drying and buccal absorption, to increase the absorption rate and provide consumers with a more convenient and effective supplement delivery system. ### Revival of Traditional Remedies with a Modern Twist Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers. ## What the Cosmetic Supplement trend means for industry ### For Personal Wellness Industry The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have, providing an opportunity for brands to stand out with innovative supplement formats. ### For Beauty and Skincare Industry Beauty supplement companies are disrupting the beauty and skincare industry by using innovative delivery methods to provide consumers with more effective and efficient ways to achieve healthy skin, hair, and nails. ### For Alternative Medicine Industry Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers, offering a new approach to alternative medicine that combines traditional practices with modern technology. ## Workshop question How is your brand prioritizing standout branding? ## Trend signals for Cosmetic Supplement Trend score 5.9 out of 10, from popularity 79%, activity 81%, freshness 17%. - Popularity: 79% - Activity: 81% - Freshness: 17% ## Examples of the Cosmetic Supplement trend 9 featured examples from Feb 27, 2020 to Jul 22, 2023. - [3D-Printed Skin Supplements](https://www.trendhunter.com/trends/nourished-x-neutrogena-skin360-skinstacks): Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023 (Category: Fashion) Implication: Neurogena's Skin360 SkinStacks is a disruptive innovation opportunity for beauty and skincare companies looking to offer more personalized and effective products. - [Effective Beauty Supplements](https://www.trendhunter.com/trends/effective-beauty-supplement): NuStrip Offers a Convenient Beauty in a Strip (Category: Lifestyle) Implication: The beauty supplement industry has an opportunity to develop and market more effective beauty supplements in strip form. - [Freeze-Dried Skincare Supplements](https://www.trendhunter.com/trends/freeze-dried-skincare-supplement): Vmores' Freeze-Dry Technology Preserves Sensitive Ingredients (Category: Lifestyle) Implication: Applying freeze-dry technology traditionally used in aerospace enables the preservation of sensitive skincare ingredients. - [Beautifying Jelly Beans](https://www.trendhunter.com/trends/fruit-flavored-jelly-beans): These Fruit-Flavored Jelly Beans Support Hair, Skin & Nail Health (Category: Fashion) Implication: Jelly bean supplements offer a unique alternative delivery method to traditional pills and capsules, opening opportunities for innovation in the supplement industry. - [Topical Skin Supplements](https://www.trendhunter.com/trends/topical-skin-supplement): THE PILL Shares the Benefits of Skincare Layering in a Bottle (Category: Fashion) Implication: 'THE PILL' aligns with the skincare industry, offering a potential disruptive innovation opportunity for new, multi-benefit products. - [Ready-to-Drink Supplement Shots](https://www.trendhunter.com/trends/dietary-supplement-sticks): D+ For Care's Supplement Sticks Don't Need Mixing or Diluting (Category: Lifestyle) Implication: The health and wellness industry can leverage the trend of ready-to-drink supplement shots and highly concentrated supplement sticks to create innovative products that cater to th… - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1): Neutrogena Launches Personalized Vitamin Supplements with Nourished (Category: Lifestyle) Implication: Customized and personalized supplements have the potential to disrupt the supplement industry by offering a unique product experience specifically tailored to each consumer. - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient): 'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting (Category: Lifestyle) Implication: The beauty and wellness industry can capitalize on the trend of drinkable beauty elixirs by developing innovative formulations that target specific skin, hair, and nail concerns. - [Beautifying 3D-Printed Supplements](https://www.trendhunter.com/trends/3d-printed-supplement): Fable & Mane Tiger Tea Golden Milk Fuses Tradition & Technology (Category: Lifestyle) Implication: Fusing tradition and technology to create novel health and beauty products caters to the growing market of consumers seeking innovative and holistic wellness solutions. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)