# Cosmetic Kids Beauty & self-care brands target children and infants. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jul 12, 2018 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-kids ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Cosmetic Kids trend? **Cosmetic Kids:** Emerging from Asia markets, the appeal and desire for brands to curate and market beauty and cosmetic-like toiletries for children continue to rise across the globe. Typically adult-oriented products like perfumes are being marketed for the appeal of younger demographics, like Gen Alpha as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience in the future. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 16, 2016 to Jun 28, 2018 - Published: Jul 12, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia ## Themes within the Cosmetic Kids trend ### Kid-Focused/ Friendly Products Brands have started targeting children and infants as consumers, creating products specially formulated for them and focusing on minimalist designs to create a greater appeal to the younger demographic. ### Natural/ Clean Ingredients Baby products are shifting towards natural, organic ingredients that are free from synthetic chemicals, and are focusing on packaging that emphasizes the clean, gentle quality of the product. ### Gender-Neutral Products Kid-friendly body sprays are being marketed as neutral and safe products to introduce kids to the transformative power of fragrances without imposing gender limitations. ## What the Cosmetic Kids trend means for industry ### For Beauty The children's cosmetic industry is emerging as a new sector, creating child-friendly cosmetic products and packaging. ### For Health Pediatricians are playing a bigger role in testing and approving infant and baby care product lines. ### For Consumer Goods The shift towards natural, organic, and gender-neutral products in the infant and baby care product lines provides ample opportunities for innovation in the consumer goods industry. ## Workshop question How is your brand pre-planning for the future generation of consumers? ## Trend signals for Cosmetic Kids Trend score 4.8 out of 10, from popularity 69%, activity 67%, freshness 8%. - Popularity: 69% - Activity: 67% - Freshness: 8% ## Examples of the Cosmetic Kids trend 4 featured examples from Oct 16, 2016 to Jun 28, 2018. - [Handmade Baby Products](https://www.trendhunter.com/trends/baby-cosmetic): Hagi Baby Makes Clean & Natural Small-Batch Products for Infants (Category: Life-Stages) Implication: Opportunity for disruptors to enter the baby care industry with a focus on natural and handmade products. - [Kid-Friendly Body Mists](https://www.trendhunter.com/trends/spray-for-kids): 'Sniffy' is a Conceptual Collection of Body Sprays for Kids (Category: Life-Stages) Implication: Creating body spray products that cater to the specific needs and preferences of children, ensuring safety and enjoyment. - [Nutrient-Rich Baby Cosmetics](https://www.trendhunter.com/trends/baby-product): The Baby Space Baby Products are Made Without Synthetic Chemicals (Category: Fashion) Implication: Disruptive innovation opportunity: Develop innovative baby care products that meet the growing demand for natural, minimalist, and cruelty-free options. - [Pediatrician-Tested Baby Cosmetics](https://www.trendhunter.com/trends/baby-dove): The Baby Dove Care Cosmetics are Formulated for Infants (Category: Fashion) Implication: The beauty industry can benefit from manufacturing sensitive-skin baby cosmetics that cater to the needs of infants. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)