# Cosmetic Hyaluronic Hyaluronic acid becomes a coveted ingredient in new makeup formulations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 3, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-hyaluronic ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Cosmetic Hyaluronic trend? **Cosmetic Hyaluronic:** As consumers look for makeup that is not only effective but beneficial to their skin, many are opting for new beauty products formulated with hyaluronic acid that nourish the skin rather than dry it out. This progression highlights the desire for cosmetics that work in harmony with their skincare routines, underscoring the interest in products that help offset the inevitable impact of usage with built-in features that serve as catalysts in this regard. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 7 to May 7, 2019 - Published: Jun 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cosmetic Hyaluronic trend ### Hydrating Formulations Cosmetics are formulated with hydrating ingredients like hyaluronic acid, to provide long-lasting hydration. ### Skincare-Like Makeup Cosmetics are becoming more skincare-like by featuring nourishing ingredients like hyaluronic acid, vitamins, and nutrients. ### Comfortable Plumping Products Cosmetics are being formulated with plumping ingredients that do not cause tingling or discomfort. ## What the Cosmetic Hyaluronic trend means for industry ### For Beauty and Cosmetics The beauty and cosmetics industry can utilize hydrating and nourishing ingredients to create products that work well with skincare routines. ### For Skincare Skincare product manufacturers can include makeup-like ingredients such as pigments to create all-in-one products that nourish and protect the skin. ### For Health and Wellness The health and wellness industry can benefit from the increased use of hydrating and nourishing ingredients in cosmetics that promote skin health. ## Workshop question What revolutionary new ingredient can you incorporate in order to help consumers offset the impact of your product? ## Trend signals for Cosmetic Hyaluronic Trend score 3.2 out of 10, from popularity 53%, activity 35%, freshness 8%. - Popularity: 53% - Activity: 35% - Freshness: 8% ## Examples of the Cosmetic Hyaluronic trend 4 featured examples from Jan 7 to May 7, 2019. - [Skincare-Like Foundations](https://www.trendhunter.com/trends/founcealer): 'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm (Category: Fashion) Implication: The beauty and cosmetics industry can leverage the trend of skincare-like foundations to create innovative products that combine makeup and skincare benefits. - [Hydrating Setting Powders](https://www.trendhunter.com/trends/mattifying-setting-powder): Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend of hydrating setting powders by developing innovative products that combine makeup and skincare benefits. - [Ultra-Hydrating Mascaras](https://www.trendhunter.com/trends/plumping-mascara): The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched (Category: Fashion) Implication: The beauty and personal care industry can benefit from incorporating hyaluronic acid and other moisturizing ingredients into various products to meet the demand for hydration-focu… - [Comfortable Plumping Lip Glosses](https://www.trendhunter.com/trends/plumping-lip-gloss): Hourglass Cosmetics' Lip Gloss Doesn't Cause a Tingling Sensation (Category: Fashion) Implication: The cosmetics industry can explore the development of comfortable plumping lip glosses using non-irritating ingredients to cater to a wide range of customers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)