# Cosmetic Hair Brands in the hair care space take cues from popular cosmetic styles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 21, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-hair ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Cosmetic Hair trend? **Cosmetic Hair:** There is often crossover between hair and skincare industries in terms of ingredients, however the formatting and marketing of hair care products are typically vastly different. This is now changing as brands in this space align themselves with the various "buzzy" trends that can be seen in the cosmetic industry. ## The consumer insight behind the Cosmetic Hair trend Millennials and Gen Z are drawn to shareable brand experiences, which is fueled by their social media habits, and what they see their peers doing on social platforms. Everything from "challenges" to beauty trends in these spaces inevitably influence these demographics, and they're often interested in replicating them in new ways to reflect their own personal brand. Thus, young consumers turn to brands that are able to facilitate this process. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 9, 2018 to Aug 21, 2019 - Published: Aug 21, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cosmetic Hair trend ### Beauty Trends Crossover The hair care industry is aligning with cosmetic industry trends for more shareable brand experiences. ### Multipurpose Beauty Products The use of a single product for multiple cosmetic and personal care applications is becoming more popular. ### DIY Hair Styling and Care Consumers are interested in styling and caring for their hair themselves, using innovative and convenient products to achieve professional results. ## What the Cosmetic Hair trend means for industry ### For Hair Care Many innovative hair care brands are releasing products that align with cosmetic industry trends. ### For Personal Care Convenient and multipurpose personal care products are becoming more popular among consumers. ### For DIY Beauty DIY beauty and personal care is trending, with consumers interested in professional results from their own efforts. ## Workshop question What are some inspirations that your brand could draw from an adjacent industry? ## Trend signals for Cosmetic Hair Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%. - Popularity: 67% - Activity: 46% - Freshness: 8% ## Examples of the Cosmetic Hair trend 5 featured examples from Aug 9, 2018 to Aug 21, 2019. - [Hair-Highlighting Glitter Sprays](https://www.trendhunter.com/trends/hair-glitter): Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the trend of hair glitter sprays by creating innovative and versatile glitter spray products. - [Hair Contouring Kits](https://www.trendhunter.com/trends/hair-contouring): Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows (Category: Fashion) Implication: Hair contouring products like Amika's Strobe Contour Kit are transforming the beauty industry by offering a new way to enhance hair features. - [Root Touchup Pens](https://www.trendhunter.com/trends/magic-root-precision-pen): The L'Oréal Paris Magic Root Precision Pen Temporarily Conceals Gray Hair (Category: Fashion) Implication: Opportunities for the beauty industry to explore pen-style formats and create solutions for precise application and touch-ups. - [Comfortable Brightening Hairsprays](https://www.trendhunter.com/trends/flexible-hold-spray): The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine (Category: Fashion) Implication: Opportunity for beauty companies to create new hair products or add to their existing line with brightening, multipurpose or clean beauty features. - [Multipurpose Radiance Oils](https://www.trendhunter.com/trends/glow-ahead-face-oil): The 'Glow Ahead Face Oil' May Also Be Used on Cuticles, Hair & More (Category: Fashion) Implication: The industry can leverage the trend of multipurpose, customizable and versatile beauty products to capture new market opportunities. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)