# Cosmetic Chia Chia seed oil is increasingly incorporated into skincare products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 31, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-chia ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Cosmetic Chia trend? **Cosmetic Chia:** Cosmetic brands are enhancing their skincare products by incorporating chia seeds, or chia seed oil, into these items. With chia seeds now established as a "superfood" in the food and beverage industry, cosmetic brands are able to ride on the consumer trust that this adjacent industry has already formed in order to cater to consumers who have been familiarized with the benefits of the ingredient. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 4, 2017 to Jul 19, 2018 - Published: Jul 31, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cosmetic Chia trend ### Chia Seed Skincare Chia seed oil is increasingly incorporated into skincare products, providing companies an opportunity to tap into the superfood trend and offer consumers a natural, organic ingredient that promotes healthy skin and counteracts skin aging and inflammation. ### Clean and Green Skincare Companies like Beuti and Philosophy are catering to consumers who are eco-conscious and health-focused by offering clean and green skincare solutions rich in natural, organic and cruelty-free ingredients that promise to improve the skin's appearance and promote a more youthful look. ### Stable and Effective Vitamins Skincare brands like Dermalogica are incorporating cutting-edge science and using various stable forms of vitamins like Aminopropyl Ascorbyl Phosphate in their products, providing consumers an opportunity to experience the benefits of these powerful ingredients that penetrate the skin and offer more effective results. ## What the Cosmetic Chia trend means for industry ### For Beauty and Cosmetics Beauty and cosmetics brands are capitalizing on natural and organic skincare solutions that appeal to eco-conscious and health-focused consumers and promote a more youthful look. ### For Wellness and Health Market Companies in the wellness and health market are incorporating superfoods like chia seeds into their product offerings, providing an opportunity for skincare brands to tap into this trend and cater to consumers who are looking for natural and organic ingredients that promote healthy and youthful skin. ### For Science and Technology Advancements in science and technology are enabling skincare brands to use stable and effective forms of vitamins like Aminopropyl Ascorbyl Phosphate, offering consumers more potent and beneficial products that improve the appearance of their skin and promote a healthy, youthful glow. ## Workshop question How could your brand leverage products, services, or elements of adjacent industries into its own offerings? ## Trend signals for Cosmetic Chia Trend score 4.1 out of 10, from popularity 62%, activity 53%, freshness 8%. - Popularity: 62% - Activity: 53% - Freshness: 8% ## Examples of the Cosmetic Chia trend 6 featured examples from Apr 4, 2017 to Jul 19, 2018. - [Stable Vitamin C Serums](https://www.trendhunter.com/trends/bioluminc-serum): Dermalogica's BioLumin-C Serum Combines a Vitamin C Complex and Bio-Tech (Category: Fashion) Implication: The skincare industry can explore disruptive innovation opportunities by incorporating advanced formulas and stable vitamin C technology. - [Tailor-Made Beauty Products](https://www.trendhunter.com/trends/blend-it-yourself): Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items (Category: Art & Design) Implication: The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products. - [Cooling SPF Skincare](https://www.trendhunter.com/trends/make-prem): Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate cooling technology and infrared wave protection into skincare products to meet the growing consumer demand for advanced skin protectio… - [Overnight Beauty Serums](https://www.trendhunter.com/trends/night-skincare): Beuti's Night Skincare Product Fights Aging and Inflammation (Category: Fashion) Implication: The skincare industry can tap into the clean beauty movement by developing and promoting skincare products with clean ingredients. - [Cooling Anti-Aging Eye Gels](https://www.trendhunter.com/trends/hydrabounce-eye-gel): Philosophy's New Hydra-Bounce Eye Gel Improves Sensitive Skin (Category: Fashion) Implication: Opportunity for disruptive innovation in the skincare industry by developing new products that focus on sensitive areas such as the under-eye region. - [Self-Tanning Water Sprays](https://www.trendhunter.com/trends/self-tanning-water): Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate new cosmetic products with natural and nourishing ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)