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# Cosmetic Cactus
Skincare brands focus on cactus water as a nourishing star ingredient.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 30, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-cactus

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 6

## What is the Cosmetic Cactus trend?

**Cosmetic Cactus:** Expanding on the array of plant-based cosmetic ingredients captivating consumer attention, forward-thinking brands are looking to cactus water for its restorative and hydrating benefits. The popularity of such ingredient-focused products speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Dec 13, 2016 to May 30, 2018
- Published: May 30, 2018
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the Cosmetic Cactus trend

### Cactus-Based Skincare

The popularity of cactus water as a nourishing ingredient speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally.

### Solid Skincare Products

Consumers with busy, on-the-go lifestyles are seeking personal care items in stick format, because they are travel-ready and mess-free.

### Antioxidant-Rich Skincare

The use of antioxidant ingredients in skincare products, such as cactus and prickly pear, continues to be a popular trend in the industry for its rejuvenating and restorative benefits.

## What the Cosmetic Cactus trend means for industry

### For Beauty and Skincare

Innovative natural ingredients like cactus water and prickly pear are disrupting the industry and providing disruptive solutions for consumers interested in high-quality, organic-based skincare products.

### For Haircare

Cactus water is being used as an ultra-hydrating ingredient in shampoos and other haircare products to provide nourishment and hydration for healthy hair.

### For Health and Wellness

The trend towards natural, plant-based ingredients in skincare and beauty products reflects a broader shift towards health conscious, eco-friendly lifestyles among consumers.

## Workshop question

What organic resources can you explore as an opportunity to enhance your product naturally?

## Trend signals for Cosmetic Cactus

Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.

- Popularity: 45%
- Activity: 33%
- Freshness: 8%

## Examples of the Cosmetic Cactus trend

6 featured examples from Dec 13, 2016 to May 30, 2018.

- [Solid Toner Sticks](https://www.trendhunter.com/trends/facial-toner): Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format (Category: Fashion)
  Implication: As Milk Makeup introduces the first-ever solid facial toner, there is an opportunity for other beauty and skincare brands to develop innovative products that offer unique ingredie…
- [Cactus-Based Cosmetics](https://www.trendhunter.com/trends/secret-of-the-sahara): Huxley's K-Beauty Products are Made with the "Secret of the Sahara" (Category: Fashion)
  Implication: The cosmetics industry can benefit from incorporating cactus-based ingredients to offer natural, hydrating and effective products to customers.
- [Cactus Water Shampoos](https://www.trendhunter.com/trends/moisture-shampoo): Hask's Cactus Water Weightless Moisture Shampoo Powerfully Hydrates Hair (Category: Fashion)
  Implication: Companies in the beauty and personal care industry can develop new products that incorporate cactus water or are sulfate-free.
- [Cactus Water Moisturizers](https://www.trendhunter.com/trends/cactus-water-moisturizers): Boscia's New Product Has Been Infused with Nourishing Cactus Water (Category: Fashion)
  Implication: Cactus water offers a new potential ingredient trend in the beauty and cosmetics industry for effective skincare products.
- [Cactus Skincare Collections](https://www.trendhunter.com/trends/skincare-for-mature-skin): Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich (Category: Fashion)
  Implication: This industry can leverage the trend of using super antioxidants and rejuvenating ingredients in their skincare products as a new selling point that caters to customers searching…
- [Restorative Plant-Powered Lotions](https://www.trendhunter.com/trends/recovery-lotion): Pacifica's Recovery Lotion Boasts Cactus Water and Kale (Category: Fashion)
  Implication: The skincare industry can develop innovative products that utilize plant-based ingredients to address specific skin concerns like tired and stressed skin.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
