# Cosmetic Baobab Baobab oil is used as a highlighted ingredient in skincare. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 2, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmetic-baobab ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Cosmetic Baobab trend? **Cosmetic Baobab:** Baobab oil, derived from adansonia trees, is becoming increasingly common in various skincare items in North America. Known for its moisturizing and vitamin-rich properties, the growing popularity of the ingredient in North America speaks to the expanding prioritization of natural-minded wellness. ## The consumer insight behind the Cosmetic Baobab trend As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 18 to Dec 28, 2018 - Published: Apr 2, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cosmetic Baobab trend ### Rise of Natural-Minded Wellness Consumers are prioritizing natural ingredients in their personal care products, with baobab oil being a highlighted ingredient due to its moisturizing and vitamin-rich properties. ### Functional and Vitamin-Rich Body Care Body care brands are emphasizing the functional benefits of their products, incorporating vitamins like Vitamin C and Vitamin A in combination with natural fragrances, such as grapefruit, rosemary, lavender, and basil. ### Disruptive Fragrance Business Models Start-ups like Phlur are disrupting the fragrance industry by selling online, sustainably sourcing their products, and being transparent about the ingredients used in their perfumes and body care products. ## What the Cosmetic Baobab trend means for industry ### For Personal Care Brands can explore the benefits of incorporating natural ingredients like baobab oil or creating functional body care products with added vitamins. ### For Fragrance Disruptive business models can be explored in the fragrance industry, such as sustainable sourcing and being transparent with consumers about ingredients used. ### For Wellness Consumers are taking a more rounded approach to personal health and wellness, with the prioritization of natural ingredients being a major trend. ## Workshop question How could your brand enter the wellness space, or better establish itself within it? ## Trend signals for Cosmetic Baobab Trend score 2.7 out of 10, from popularity 47%, activity 25%, freshness 8%. - Popularity: 47% - Activity: 25% - Freshness: 8% ## Examples of the Cosmetic Baobab trend 4 featured examples from Apr 18 to Dec 28, 2018. - [Single-Use Hot Oil Hair Masks](https://www.trendhunter.com/trends/hot-oil-hair-mask): Starskin's Coco-Nuts Nourishing Hot Oil Hair Mask is 100% Organic (Category: Fashion) Implication: Skincare brands can expand their product lines and expertise into haircrae to accommodate the growing demand for organic, all-natural products. - [Perfumed Body Lotions](https://www.trendhunter.com/trends/perfumed-body-lotion): Phlur's Hanami is Hydrating and Boasts a Calming Scent (Category: Fashion) Implication: The launch of Phlur's Hanami lotion demonstrates the potential for fragrance and personal care companies to innovate by creating products that are both effective and environmental… - [Functional Vitamin Body Oils](https://www.trendhunter.com/trends/neom-organics): Neom Organics Launched Oils for Energy, Sleep, De-Stressing and More (Category: Fashion) Implication: Beauty brands may start adding functional ingredients to their products to cater to customers who view self-care and wellness as important. - [Replenishing Baobab Oil Skincare](https://www.trendhunter.com/trends/baobab-rooibos-collection): Alaffia's Baobab Rooibos Collection Deeply Moisturizes Dry Skin (Category: Fashion) Implication: Companies in the skincare industry can leverage the benefits of baobab oil and other natural extracts to develop new lines of products that cater to consumers with dry and sensiti… ## Recent trend clusters - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) - [Palatable Science](https://www.trendhunter.com/protrends/toothpaste-ingredient-innovation) (Fashion) - [Artifact Styling](https://www.trendhunter.com/protrends/themed-watch-design) (Fashion) - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) ## Trending in Fashion - [Luxurious Après-Ski Liness](https://www.trendhunter.com/trends/loro-pianas-holiday-2026-collection) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)