# Cosmeceutical Branding Skincare brands turn to scientific branding methods. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 18, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cosmeceutical-branding ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Cosmeceutical Branding trend? **Cosmeceutical Branding:** Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 11 to Dec 18, 2015 - Published: Dec 18, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cosmeceutical Branding trend ### Clinical Branding Skincare brands are opting for a clinical approach to their branding, emphasizing science-driven nature of their product rather than their holistic properties, demonstrating an opportunity to use medical or scientific-based marketing. ### Targeted Skincare There's a growing demand for targeted skincare products, especially those aimed at niche markets with diverse needs, which suggests an opportunity to create products that cater to specific sub-groups of people like women of color. ### Innovative Formulations There's a need for innovative formulations that have multifunctional properties, like converting from a gel to a milk texture or topically applied vitamin A and essential antioxidants, to meet the diverse needs of consumers. ## What the Cosmeceutical Branding trend means for industry ### For Beauty and Skincare Industry With a growing demand for targeted and science-based skincare, this industry has opportunities to create products that cater to specific sub-groups of people and emphasize the science and technology behind their products. ### For Medical Industry The medical industry has an opportunity to market more cosmetic or skincare-based products, using medical branding to inspire trust and confidence in their products and potentially increase their revenue channels. ### For Packaging Industry With an increased emphasis on clinical or science-driven branding, the packaging industry can help brand owners differentiate and convey the clinical or scientific properties of their products through unique, visually striking packaging designs. ## Workshop question How could you leverage packaging to communicate the benefits of your products to the consumer? ## Trend signals for Cosmeceutical Branding Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%. - Popularity: 66% - Activity: 59% - Freshness: 8% ## Examples of the Cosmeceutical Branding trend 4 featured examples from Dec 11 to Dec 18, 2015. - [WOC Skincare Collections](https://www.trendhunter.com/trends/targeted-skincare): 'Sorbet' is a Targeted Skincare Range for South African Women (Category: Fashion) Implication: Opportunity for brand partnerships and product development in the beauty and skincare industry to create targeted collections like Sorbet's range for women of color. - [Elemental Medicine Packaging](https://www.trendhunter.com/trends/topionic): Esteve's Topionic Packaging References the Periodic Table of Elements (Category: Lifestyle) Implication: Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation. - [Science-Driven Beauty Brands](https://www.trendhunter.com/trends/environ): Environ is a South African Beauty Brand Grounded in Science (Category: Fashion) Implication: Innovative beauty brands can thrive by embracing scientific research and technology to create effective and safe products. - [Transformative Face Cleansers](https://www.trendhunter.com/trends/face-cleanser): Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk (Category: Fashion) Implication: The skincare industry can benefit from the development of multifaceted cleansers and gel-to-milk technology in their product lines to provide more versatile and efficient products… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)