# Corporate Consumption Food oriented brands launch services for professionals at the workplace. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 17, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/corporate-consumption ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Corporate Consumption trend? **Corporate Consumption:** The complex dietary needs of small, medium and large-scale professional teams are being addressed by food companies serving contemporary offices. Frequently focused on nutrition, these edible concepts point to rising concern with health among consumers looking to improve wellness at all times, no matter the inconvenience, while also tying into the glorification of "busy." ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 17, 2015 - Published: Jun 17, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Corporate Consumption trend ### Health-Focused Eating These food oriented brands are addressing the complex dietary needs of professional teams with an increased focus on nutrition. ### Customizable Food Orders Professional meal apps and group lunch ordering services are providing tools for teams to place customizable food orders and accommodating different culinary interests. ### Productivity-Enhancing Food Platforms Services like Snacknation and Mindful Snacks are providing ready-to-eat, nutritious edibles to improve employee wellness, with the intention of enhancing workplace productivity. ## What the Corporate Consumption trend means for industry ### For Food Delivery and Catering Services These industry professionals can take advantage of health-focused eating trends to create customizable food orders, delivering nutritious, ready-to-eat edibles to offices and workplaces. ### For Corporate Wellness Corporate wellness professionals can utilize food-oriented brands to improve the wellness of employees and create customized food packages to provide nourishment for employees. ### For Gifting and Employee Recognition Professionals tasked with gifting to employees or corporate clients can provide gift baskets and snack packages as a means of demonstrating company culture that values health and wellness. ## Workshop question What is one overlooked group ritual your team engages in, and how could it be enhanced to become a team-building event? ## Trend signals for Corporate Consumption Trend score 3.0 out of 10, from popularity 39%, activity 44%, freshness 8%. - Popularity: 39% - Activity: 44% - Freshness: 8% ## Examples of the Corporate Consumption trend 6 featured examples from Jun 17, 2015. - [Corporate Food Packages](https://www.trendhunter.com/trends/mindful-snacks): The Mindful Snacks Services Delivers Healthy Edibles to Offices (Category: Lifestyle) Implication: Opportunity for catering companies to differentiate themselves by specializing in nutritious snack delivery services with personalized options and data tracking. - [Team-Building Food Services](https://www.trendhunter.com/trends/foodee-platform): The Foodee Platform is Designed Specifically for Employee Dining (Category: Lifestyle) Implication: Companies that specialize in food delivery services have the opportunity to expand into the corporate market and cater to team-building needs. - [Group Lunch Ordering Services](https://www.trendhunter.com/trends/food-orders): LunchLoop Makes Group Food Orders Easier (Category: Lifestyle) Implication: The food delivery and catering industry can benefit from the trend of group lunch ordering services by providing additional services to cater to group orders and streamline the or… - [Professional Meal Apps](https://www.trendhunter.com/trends/diningin-platform): The DiningIn Platform Helps Users to Split Food Orders at Work (Category: Tech) Implication: Companies in the food delivery industry can benefit from incorporating custom group orders in their services. - [Professional Food Delivery Services](https://www.trendhunter.com/trends/office-grocery): The Office Grocery Platform Delivers Edibles to Working Teams (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating technology and logistics to improve the efficiency and convenience of delivering food to businesses. - [Productivity-Enhancing Food Platforms](https://www.trendhunter.com/trends/snacknation-service): The Snacknation Service Provides Healthy Edibles for Teams (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate technology in food delivery services to offer customized snack packs for workplaces, catering to specific dietary needs and preference… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)