# Cork Craze Cork becomes a central aspect to decor-related products and projects. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 14, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cork-craze ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Cork Craze trend? **Cork Craze:** The use of cork as a central piece in home decor and interior design is on the rise, as creators increasingly seek adaptable and eco-friendly materials to construct with. These products serve as a continuation of the the rustic-meets-minimalist design preference. ## The consumer insight behind the Cork Craze trend The desire to be effective in addressing climate change encompasses all facets of eco-conscious consumers' lifestyles. As sustainability moves from movement to mindset, style-forward consumers look for innovative products that are eco-friendly in materials and production. Although many tend to place a strong emphasis on aesthetics, consumers are increasingly open to purchasing chic products that boast a low carbon footprint for the sake of the environment. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 9, 2018 to May 13, 2019 - Published: May 14, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cork Craze trend ### Sustainable and Eco-friendly Materials The rising trend of using adaptable and eco-friendly materials in home decor and interior design is on the rise as creators increasingly seek sustainable options for construction. ### Rustic-meets-minimalist Design Preference The combination of rustic-meets-minimalist design preference in the use of cork as a central piece in home decor and interior design has become popular. ### Recycling of Cork Waste The recycling of cork waste material into architecture and furniture design has become a trend in a bid to achieve eco-friendly manufacturing as well as aesthetically pleasing presentation. ## What the Cork Craze trend means for industry ### For Interior Design As sustainable design practices and eco-conscious materials rise, interior design professionals should strive to shift to materials that have a low carbon footprint for the sake of the environment as well as for consumer preference. ### For Wine Industry As cork is a popular insulator for wine bottles, the recycling of cork waste not only offers a sustainable solution to manufacturing but also opens up an entirely new market for the wine industry to explore. ### For Architecture As the need for eco-friendly building materials continues to grow, architects can seek alternative sustainable material like recycled cork waste for their constructions that not only meet functional requirements but also have an aesthetic appeal. ## Workshop question How could your brand better adopt eco-friendliness into its practices, products, or services? ## Trend signals for Cork Craze Trend score 3.2 out of 10, from popularity 33%, activity 54%, freshness 8%. - Popularity: 33% - Activity: 54% - Freshness: 8% ## Examples of the Cork Craze trend 4 featured examples from Aug 9, 2018 to May 13, 2019. - [All-Cork Furniture Collections](https://www.trendhunter.com/trends/cork-furniture-designs): Jasper Morrison's 'Corks' Exhibition Features Tables, Chairs & More (Category: Eco) Implication: Furniture designers can embrace the use of cork as a sustainable and innovative material in their designs. - [Recycled Cork House Designs](https://www.trendhunter.com/trends/cork-houses): Rundzwei Architekten's Project Boasts a High Acoustic Performance (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable practices and materials into the construction industry to reduce environmental impact. - [Design-Forward Cork Furniture Lines](https://www.trendhunter.com/trends/cork-furniture-line): Humberto and Fernando Campana Experiment with a New Material (Category: Eco) Implication: Opportunities for designers and manufacturers to create eco-friendly furniture using sustainable materials like cork. - [Notebook-Inspired Furniture](https://www.trendhunter.com/trends/notebookinspired-furniture): Swedish Ninja Creates a Cabinet and Bench with Colorful Specks (Category: Art & Design) Implication: Exploring notebook-inspired furniture creates opportunities for innovation and creativity in the furniture design industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)