# Cork Construction Cork is increasingly used as an eco-friendly construction material. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 13, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cork-construction ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Cork Construction trend? **Cork Construction:** Cork is an increasingly popular material as its known for being renewable and biodegradable. Thus, the durable material is now being used in construction projects that are aiming to be sustainable. ## The consumer insight behind the Cork Construction trend Consumers are increasingly expecting that brands and institutions prioritize sustainability as the impending consequences of climate change make themselves known. These expectations go past brand values, with consumers expecting everything from production to brands' charitable initiatives going towards reducing environmental harm. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 8, 2019 to Jun 18, 2021 - Published: Apr 13, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cork Construction trend ### Sustainability Cork is being increasingly used as a sustainable and eco-friendly alternative to traditional construction materials. ### Circular Economy Designers and architects are incorporating recycled or sustainable materials like cork into their structures to support a circular economy. ### Migrant Experiences Counterspace's design for the 2020 Serpentine Pavilion in London will highlight the experiences of migrant communities through the use of textured and gradient materials. ## What the Cork Construction trend means for industry ### For Architecture and Construction Designers and architects can explore sustainable and eco-friendly materials like cork to support their projects and promote sustainability. ### For Retail Design Incorporating sustainable and visually appealing materials like cork and wood can create a welcoming and tactile atmosphere in retail spaces. ### For Renewable Energy Incorporating sustainable materials like cork and using self-powered systems like solar panels in construction can support the growth of renewable energy and reduce environmental damage. ## Workshop question How is your brand prioritizing sustainability in a way that's authentic and effective? ## Trend signals for Cork Construction Trend score 5.5 out of 10, from popularity 72%, activity 82%, freshness 10%. - Popularity: 72% - Activity: 82% - Freshness: 10% ## Examples of the Cork Construction trend 5 featured examples from Feb 8, 2019 to Jun 18, 2021. - [Sustainable Self-Powered Homes](https://www.trendhunter.com/trends/the-house-of-wood-straw-and-cork): 'The House of Wood, Straw, and Cork' is Modern Yet Cozy (Category: Eco) Implication: Companies in the construction materials industry can seize the opportunity to develop and market eco-friendly building materials such as cork and straw. - [Recycled Annual Pavilions](https://www.trendhunter.com/trends/2020-serpentine-pavilion): The 2020 Serpentine Pavilions Will Be Designed by Counterspace (Category: Eco) Implication: Architecture firms can explore sustainable construction methods and incorporate cultural elements into their designs. - [Eco-Friendly Tech Shops](https://www.trendhunter.com/trends/google-store-nyc): The Google Store NYC Features Cork & Recycled Materials (Category: Art & Design) Implication: Incorporating sustainable elements into retail spaces can drive sales while promoting eco-friendly practices. - [Sustainable Cork Houses](https://www.trendhunter.com/trends/cork-house1): This Cork House Project is on the Shortlist for the 2019 Stirling Prize (Category: Eco) Implication: Disruptive innovation opportunity: Introduce sustainable and circular design principles into architectural practices to minimize environmental impact. - [Recycled Cork House Designs](https://www.trendhunter.com/trends/cork-houses): Rundzwei Architekten's Project Boasts a High Acoustic Performance (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable practices and materials into the construction industry to reduce environmental impact. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)