# Copper-Infused Copper-infused textiles are used as a basis for clothing for virus protection. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/copperinfused ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Copper-Infused trend? **Copper-Infused:** Copper is known to have antibacterial and antiviral properties, and brands are infusing it with outerwear in order to make consumers feel more hygienic as they go about their days. Copper-infused textiles can be seen in everything from jackets to face masks. ## The consumer insight behind the Copper-Infused trend The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact. ## At a Glance - Evidence: 8 featured examples - Articles from: May 16, 2020 to Dec 24, 2021 - Published: Mar 18, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Copper-Infused trend ### Antimicrobial Copper-infused Products Brands are infusing copper in their products to provide antibacterial and antiviral properties to protect consumers against pathogens and boost their confidence and wellness. ### Hygiene-related Precautions The COVID-19 pandemic has highlighted the importance of hygiene-related precautions, which will likely remain an integral part of many people's routines and consciousness. ### Performance Fabrics and Textiles Consumers demand high-performance fabrics and textiles that effectively address their needs, whether it is for comfort, durability, or functionality. ## What the Copper-Infused trend means for industry ### For Apparel Manufacturing Apparel manufacturers can explore new opportunities in developing copper-infused clothing and protective gear to cater to the heightened demand for antimicrobial products. ### For Health and Wellness The health and wellness sector can leverage the properties of copper-infused products to promote products that enhance hygiene, safety, and wellness for consumers. ### For Sports and Outdoor Recreation Sports and outdoor recreation companies can develop copper-infused performance gear that provides comfort, durability, and protection for consumers who engage in physical activities. ## Workshop question How is your brand adapting to long-term shifts spurred on by the pandemic? ## Trend signals for Copper-Infused Trend score 5.2 out of 10, from popularity 71%, activity 74%, freshness 11%. - Popularity: 71% - Activity: 74% - Freshness: 11% ## Examples of the Copper-Infused trend 8 featured examples from May 16, 2020 to Dec 24, 2021. - [Antimicrobial Copper-Infused Face Masks](https://www.trendhunter.com/trends/grid-copperion-mask): The GRID Copper.Ion Mask is Suitable for Everyday Use (Category: Lifestyle) Implication: In the healthcare industry, antimicrobial face masks provide an additional layer of protection for medical professionals and patients. - [Bacteria-Fighting Jackets](https://www.trendhunter.com/trends/vollebak-full-metal-jacket): The Vollebak 'Full Metal Jacket' is Made Using 65% Copper Thread (Category: Fashion) Implication: The fashion industry can explore incorporating antimicrobial properties into their clothing lines, offering hygienic options to consumers. - [Plush Self-Sterilizing Towels](https://www.trendhunter.com/trends/alta-towel): The Alta Towel Eliminates Bacteria, Mold and Musty Odors (Category: Lifestyle) Implication: Opportunity for companies in the home products industry to develop and market more hygienic and self-sterilizing versions of common household items such as towels and bedding. - [Antibacterial Copper-Infused Face Masks](https://www.trendhunter.com/trends/csc01-copper-shield): The 'CSC01 COPPER SHIELD' Face Mask Kills Germs on Contact (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate antimicrobial technology into healthcare equipment and supplies to prevent the spread of infections in hospitals and clinical settings. - [Antimicrobial Copper-Infused Base Layers](https://www.trendhunter.com/trends/vollebak-copper-baselayer): The Vollebak Copper Baselayer is Thermoregulating (Category: Fashion) Implication: The Vollebak Copper Baselayer is targeted towards athletes and adventurers, but other athletic apparel brands can also explore the use of copper-infused fabrics and thermoregulati… - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion): The AEBL Epion Face Mask Protects Against Viruses and Germs (Category: Lifestyle) Implication: The healthcare industry can explore the use of copper-infused materials in various medical equipment and devices that come in contact with viruses and germs. - [Copper-Infused Dog Blankets](https://www.trendhunter.com/trends/dog-blanket): CopperPet's Soft Blankets for Pets are Water-Resistant & Odor-Fighting (Category: Lifestyle) Implication: Companies in the pet care industry can innovate by incorporating copper-infused products in their range so that pet owners can keep their pets healthy and happy. - [Copper-Infused Jackets](https://www.trendhunter.com/trends/copper-jacket): VForce Collection's Copper Jackets Ease the Stress of Being Outside (Category: Fashion) Implication: The fashion industry can leverage copper-infused materials to add protection to their products and create a new category of antiviral fashion. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)