# Co-Parenting Apps Brands launch apps designed to simplify child rearing among caregivers. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Mar 12, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coparenting-apps ## Key Figures - Trend score: 1.3/10 - Evidence articles: 4 ## What is the Co-Parenting Apps trend? **Co-Parenting Apps:** Brands are launching co-parenting apps that alleviate the need for communication about children's schedules and activities. These apps feature shared parenting time calendars, expense and payment tracking, family data storage, and secure messaging. ## The consumer insight behind the Co-Parenting Apps trend Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 10 to Mar 12, 2021 - Published: Mar 12, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Co-Parenting Apps trend ### Co-parenting Apps Co-parenting apps are simplifying child-rearing among caregivers, streamlining communication, sharing schedules, tracking expenses, and even monitoring critical baby’s needs. ### Digital Communication Tools Digital communication tools like ToneMeter flagging emotionally charged phrases and allowing for adaptable control settings are increasingly in use to reduce tension and promote harmonious communication between co-parents. ### Comprehensive Child-Rearing Apps A comprehensive array of features such as synchronization with other calendars, budgeting, tracking expenses, and payment solutions are increasingly being integrated into child-rearing apps. ## What the Co-Parenting Apps trend means for industry ### For Communication Platforms Co-parenting apps and other digital communication tools are influencing and shaping the communication platform industry, from secure messaging to undeletable messages to tracking automatically calculated contributions, amongst others. ### For Finance and Payment Industry Co-parenting platforms that facilitate seamless and stress-free co-parenting payments directly influence the finance and payment industry, especially with an increase in payment solutions as part of a comprehensive feature set. ### For Childcare and Parenting Industry There is an increasing influence on the childcare and parenting industry with the advent of comprehensive child-rearing apps offering multiple features like storage and sharing of information, calendars, and scheduling, messaging, tracking expenses, and more. ## Workshop question How could your brand better help its customers cope with the stress of their responsibilities? ## Trend signals for Co-Parenting Apps Trend score 1.3 out of 10, from popularity 23%, activity 6%, freshness 10%. - Popularity: 23% - Activity: 6% - Freshness: 10% ## Examples of the Co-Parenting Apps trend 4 featured examples from Mar 10 to Mar 12, 2021. - [Comprehensive Child-Rearing Apps](https://www.trendhunter.com/trends/appclose): AppClose Helps Parents Meet Their Baby's Critical Needs (Category: Lifestyle) Implication: Integrating co-parenting features in childcare apps can make the app more appealing to parents and incentivize them to enroll in the app's premium subscription or use the app as t… - [Stress-Free Co-Parenting Apps](https://www.trendhunter.com/trends/weparent): WeParent Helps Separated Parents Manage Schedules and More (Category: Lifestyle) Implication: Education technology companies can integrate WeParent features into their offerings, providing teachers, parents and caregivers with management tools for after-school activities… - [Streamlined Co-Parenting Apps](https://www.trendhunter.com/trends/2houses): 2houses Offers an Interactive Calendar for Separated Parents (Category: Lifestyle) Implication: The family law industry may be disrupted by the rise of co-parenting apps that simplify and streamline communication and organization between separated parents. - [Comprehensive Co-Parenting Apps](https://www.trendhunter.com/trends/ourfamilywizard): OurFamilyWizard Keep Communication Between Co-parents Harmonious (Category: Lifestyle) Implication: Family law firms can leverage these new communication platforms to expand their service offering and gain a competitive advantage. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)