# Co-Ownership Co-ownership initiatives offer adapted forms of property and product ownership. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/coownership ## Key Figures - Trend score: 5.0/10 - Evidence articles: 8 ## What is the Co-Ownership trend? **Co-Ownership:** Co-ownership opportunities are on the rise and come in a variety of forms, including car-sharing neighborhoods, co-owned apartment complexes and ownership setup spaces--all allowing people to pool resources for the sake of owning property or other investment pieces. ## The consumer insight behind the Co-Ownership trend Millennial and Gen Z consumers face limited prospects when it comes to property ownership and other forms of investments, in-part because of inflated prices, higher costs of living and stagnant wages. These demographics are increasingly concerned for their future financial status and for the current system of capitalism, and seek out alternative ways to invest in order to secure their futures. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 10, 2018 to Jan 21, 2022 - Published: Jul 7, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Co-Ownership trend ### Co-Ownership Opportunities Millennials seek co-ownership opportunities as alternative ways to invest amidst inflated prices, higher costs of living and stagnant wages. ### Alternative Investment Apps 'Otis' investment app disrupts artwork investments by breaking down values into smaller shares enabling people to invest as small as $25 and diversifying a consumer's investment portfolio. ### Flexible Ownership Models New models like Rhove and Coproperly offer flexible alternatives to buying or renting property, which promises financial benefits and better accessibility for young adults. ## What the Co-Ownership trend means for industry ### For Real Estate Co-ownership initiatives, alternative investment apps and flexible ownership models are disrupting traditional real estate models. ### For App Development Technological advancements in app development are playing a key role in making co-investing in real estate accessible and manageable. ### For Sustainability and Eco-Friendly Transportation Bike-friendly neighborhoods and eco-friendly car-sharing programs are contributing to sustainability and reducing dependence on traditional car ownership. ## Workshop question How is your brand adapting to varying generational needs? ## Trend signals for Co-Ownership Trend score 5.0 out of 10, from popularity 72%, activity 66%, freshness 11%. - Popularity: 72% - Activity: 66% - Freshness: 11% ## Examples of the Co-Ownership trend 8 featured examples from Feb 10, 2018 to Jan 21, 2022. - [Interceptive Faux Stair Designs](https://www.trendhunter.com/trends/stairway-house): The Stairway House is a Multi-Generational Home Designed by Nendo (Category: Art & Design) Implication: Creating innovative design solutions for multi-generational living spaces can offer architects and builders a new market to cater to. - [Bike-Friendly Neighborhood Concepts](https://www.trendhunter.com/trends/bikefriendly-neighborhood): In Merwede, Every Three Households Shares One Car (Category: Eco) Implication: Developing innovative neighborhoods that incorporate bike-friendly initiatives and shared ownership models to attract environmentally conscious residents. - [Flexible Ownership Apartments](https://www.trendhunter.com/trends/rhove): Rhove's Model Gives Apartment Renters a Stake in the Building (Category: Art & Design) Implication: The real estate industry has an opportunity to innovate by exploring new hybrid models of renting and ownership for younger generations of renters. - [Real Estate Co-Investor Apps](https://www.trendhunter.com/trends/coproperly): The 'Coproperly' App Helps Buyers Find Potential Co-Investors (Category: Business) Implication: The real estate industry can benefit from disruptive innovation opportunities created by co-investing apps like Coproperly that simplify the process for buyers. - [Accessible Art Investment Apps](https://www.trendhunter.com/trends/alternative-investment-app): The 'Otis' Alternative Investment App Offers Partial Art Ownership (Category: Lifestyle) Implication: The 'Otis' app's alternative investment model has the potential to disrupt traditional financial services and democratize investments in art and collectibles. - [Multi-Generational Subscription Housing](https://www.trendhunter.com/trends/sharing-community-resources): Space10 & Effekt Focus on Sharing Community Resources (Category: Art & Design) Implication: The real estate industry can leverage the multi-generational subscription housing trend to tap into new markets and develop more flexible and affordable housing solutions. - [Dating-Style Homebuyer Events](https://www.trendhunter.com/trends/home-bae): The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers (Category: Marketing) Implication: The co-buyer matchmaking concept can disrupt the real estate industry by introducing new models for property ownership and financing. - [Eco-Friendly Car Sharing Programs](https://www.trendhunter.com/trends/volkswagen-weshare): The Volkswagen WeShare is an Electric Car Share Program (Category: Autos) Implication: The Volkswagen WeShare program presents disruptive innovation opportunities for electric vehicle car sharing within the automotive industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)