# Cooperative Consumption Tech tools foster collaborative delivery options for group eating. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/cooperative-consumption ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Cooperative Consumption trend? **Cooperative Consumption:** Intensified digital communications are prompting a desire for real-life interactions, resulting in spikes in communal dining concepts that strengthen social circles and connections. Brands are reacting with food delivery systems that simplify group meals in a way that appeals to the drive for in-person contact that comes of instantaneous, digital contact. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 17, 2015 - Published: Jun 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Cooperative Consumption trend ### Communal Dining The trend towards communal dining experiences is driving demand for streamlined group food deliveries, local group dining apps and socialite bill splitting apps. ### Group Ordering There is a growing trend for food delivery and bill splitting apps to have group ordering functionality, catering to parties, family gatherings and office groups. ### Simplified Payment A trend towards simplified payment systems is driving demand for cost splitting platforms and curated payment services such as the Cake Technologies Ltd. Cake app. ## What the Cooperative Consumption trend means for industry ### For Food Delivery The growing demand for streamlined group food deliveries and local group dining apps is creating opportunities for digital food delivery services. ### For Mobile Apps The trend towards group ordering, cost splitting and curated payment systems is driving demand for mobile apps that cater to these needs. ### For Social Platforms The trend towards communal dining and simplified payment systems is driving demand for social platforms that cater to group experiences and shared expenses. ## Workshop question In what ways could your brand leverage real-life interactions to connect with your customers? ## Trend signals for Cooperative Consumption Trend score 1.7 out of 10, from popularity 17%, activity 27%, freshness 8%. - Popularity: 17% - Activity: 27% - Freshness: 8% ## Examples of the Cooperative Consumption trend 4 featured examples from Jun 17, 2015. - [Cost Splitting Platforms](https://www.trendhunter.com/trends/splittr-app): The Splittr App Helps Users Divide Up Bills Between Groups (Category: Tech) Implication: Group expense management tools like Splittr can revolutionize the way hotels, resorts, and other hospitality businesses handle payment splitting for group bookings and events. - [Local Group Dining Apps](https://www.trendhunter.com/trends/kinetic-farm-inc): The OverAhead Kinetic Farm, Inc. Platform Accommodates Parties (Category: Tech) Implication: Restaurants can leverage the OverAhead Kinetic Farm, Inc. - [Streamlined Group Food Deliveries](https://www.trendhunter.com/trends/splickit): Splick.it's Group Order Service Lets You Order For Large Groups (Category: Lifestyle) Implication: The food industry can use these group ordering services to improve customer engagement. - [Socialite Bill Splitting Apps](https://www.trendhunter.com/trends/cake-technologies-ltd): The Cake Technologies Ltd. Cake Platform is Sourced by Foodies (Category: Tech) Implication: The fintech industry can leverage curated payment systems to offer innovative and user-centric payment solutions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)