# Cooled Tresses Cooling ingredients are incorporated into various hair products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 13, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cooled-tresses ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Cooled Tresses trend? **Cooled Tresses:** Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2017 to Jun 16, 2018 - Published: Aug 13, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cooled Tresses trend ### Physically Cooling Hair Products Brands are releasing hair products that contain cooling properties to enhance customer experience and boost perceived effectiveness. ### Exfoliating Scalp Treatments Increasing demand for on-the-go hair products is driving the need for convenient exfoliating shampoos and scalp treatments. ### Marine-Based Hair Masks Algae is becoming a popular ingredient in hair care to provide revitalization, hydration, and conditioning. ## What the Cooled Tresses trend means for industry ### For Personal Care Personal care companies can develop innovative hair care products with cooling and exfoliating properties for customers looking for convenient solutions. ### For Skincare Skincare brands can expand into the hair care sector by incorporating popular skincare ingredients like algae into hair masks. ### For Natural Beauty Natural beauty brands can meet consumer demand for non-toxic and additive-free hair products with vegan and cruelty-free options like Briogeo's Scalp Revival Jelly Conditioner. ## Workshop question How could your brand enhance the experience of using one of its products/services? ## Trend signals for Cooled Tresses Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 8%. - Popularity: 43% - Activity: 35% - Freshness: 8% ## Examples of the Cooled Tresses trend 4 featured examples from May 31, 2017 to Jun 16, 2018. - [Exfoliating Scalp Treatments](https://www.trendhunter.com/trends/scalp-shampoo): Briogeo's Scalp Shampoo is Like a Scrub for One's Head (Category: Fashion) Implication: The personal care industry is constantly evolving and has the potential to take advantage of the growing trend of exfoliating scalp treatments by developing more unique and effect… - [Walnut Scalp Scrubs](https://www.trendhunter.com/trends/igk): IGK is Now Offering a Cleansing and Purifying Scalp Scrub (Category: Fashion) Implication: Hair care companies can explore the development of scalp-focused products to meet the increasing demand for overall scalp health and care. - [Cooling Hair Masks](https://www.trendhunter.com/trends/hair-mask-treatment): Blue Lagoon's Hair Mask Treatment Features Algae as a Key Ingredient (Category: Fashion) Implication: Incorporating innovative and eco-conscious ingredients in beauty and personal care products can appeal to consumers who are seeking sustainable and effective solutions. - [Cooling Jelly Conditioners](https://www.trendhunter.com/trends/jelly-conditioner): Briogeo is Offering a Unique Formula in Its Newest Conditioner (Category: Fashion) Implication: Brands in the beauty industry can explore the development of cooling and detoxifying haircare products to meet the increasing consumer demand. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)