# Cooled Masking Skincare masks offer temperature-reducing elements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 1, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cooled-masking ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Cooled Masking trend? **Cooled Masking:** Skincare-concerned consumers have many DIY options when it comes to using cool items to soothe and reduce inflammation in the skin, and some brands within this space are adding temperature-reducing benefits into skincare masks to mimic those DIY techniques. ## The consumer insight behind the Cooled Masking trend The skincare and cosmetic industries are both traditionally tied to products that feature DIY elements. Due to this phenomenon, consumers today have started to place more of an importance on the experience associated with the use of a product in their daily routine in addition to the perceived benefits. Adding a new element can satisfy the need for a distinct experience while also offering the perception of enhanced efficacy. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 29, 2017 to Jul 31, 2019 - Published: Aug 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cooled Masking trend ### Temperature-Reducing Skincare Masks Skincare masks offer temperature-reducing elements to mimic DIY cool techniques to soothe the skin. ### Cryotherapy-Inspired Cooling Masks Using cooling and cryotherapy-inspired ingredients for masks offers benefits such as hydration, cooling, soothing, and brightening. ### Drip-Free Sheet Masks Sheet masks that cool on contact with the skin prevent residue from dripping from the mask, making it mess-free. ## What the Cooled Masking trend means for industry ### For Skincare and Cosmetics Adding new elements to skincare masks can offer a distinct experience while enhancing efficacy. ### For Beauty Gadgets and Cryotherapy-Inspired Products At-home beauty gadgets and cryotherapy-inspired products provide convenience to consumers seeking luxury treatments at home. ### For Bio-Cellulose Sheet Masks Bio-cellulose sheet masks are becoming more popular as vegan and cruelty-free options that hydrate the skin more effectively than regular sheet masks. ## Workshop question Consider an added experiential benefit to your product/service. ## Trend signals for Cooled Masking Trend score 2.8 out of 10, from popularity 46%, activity 30%, freshness 8%. - Popularity: 46% - Activity: 30% - Freshness: 8% ## Examples of the Cooled Masking trend 5 featured examples from Mar 29, 2017 to Jul 31, 2019. - [Coconut Juice Face Masks](https://www.trendhunter.com/trends/kglo): The New K-Glo Face Masks are Made with Hydrating Coconut Juice (Category: Fashion) Implication: Disruptive innovation opportunity: Infuse Korean skincare principles and ingredients into new product lines to tap into the popularity of K-beauty. - [Drip-Free Sheet Masks](https://www.trendhunter.com/trends/coolsheet): GlamGlow's New Coolsheet Face Mask is Completely Mess-Free (Category: Fashion) Implication: The skincare industry can capitalize on drip-free sheet masks to enhance convenience and solve the problem of messy face mask applications. - [Hydrating Rubber Face Masks](https://www.trendhunter.com/trends/dr-jart): The New Dr. Jart+ Mask is Able to Moisturize and Enhance Skin (Category: Fashion) Implication: The cosmetic industry can explore opportunities to develop innovative and experimental products like hydrating rubber masks. - [Cryotherapy-Inspired Cooling Masks](https://www.trendhunter.com/trends/cooling-mask): Lancome's Rose Sorbet Cryo-Mask Soothes and Refreshes Skin (Category: Fashion) Implication: The skincare industry can explore disruptive innovations in cryotherapy-inspired products and at-home cooling masks to offer unique and refreshing skincare treatments. - [Cryotherapy-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/peel-off-masks): Boscia's Holographic Facial Mask Boasts a Cooling Effect (Category: Fashion) Implication: Disruptive innovation opportunity in the skincare industry by incorporating cryotherapy-inspired ingredients into masks for improved skin benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)