# Convict Branding Crafty inmates create goods for outside retail. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 30, 2011, updated Aug 31, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convict-branding-crafty-inmates-create-goods-for-outside-retail ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Convict Branding trend? **Convict Branding:** Those behind bars are being given the opportunity to participate in projects that will earn them a few extra dollars as well as help them develop essential skills for life outside of their prison walls. Institutions from the United States to Europe are introducing programs that have volunteer prisoners making products such as clothing and accessories. With the number of inmates jumping on board, we will surely be seeing more convict-crafted goods in the market in the near future. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2010 to Jul 29, 2011 - Published: Jul 30, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Convict Branding trend ### Inmate Craft Programs Prisons are introducing programs that have volunteer prisoners making products such as clothing and accessories. ### Social Impact Retail Buying products that are made by prisoners can have a social impact and upcycle materials. ### Made-in-the-USA Clothing Brands With the outsourcing of so much of the U.S.'s clothing production, an opportunity exists for made-in-the-USA clothing line manufacturers, including those made by convicts. ## What the Convict Branding trend means for industry ### For Fashion Inmate-made clothing and accessories provide potential disruptive innovation opportunities in the fashion industry, including the environmentally friendly and socially impactful aspects of the products. ### For Prison Reform Inmate craft programs have become a way to help them develop essential skills for life outside of their prison walls, thereby providing potential disruptive innovation opportunities for the prison reform industry. ### For Retail The retail industry can provide disruptive innovation opportunities by tapping into unique and socially impactful products like those made by prisoners. ## Trend signals for Convict Branding Trend score 3.5 out of 10, from popularity 41%, activity 57%, freshness 8%. - Popularity: 41% - Activity: 57% - Freshness: 8% ## Examples of the Convict Branding trend 4 featured examples from Sep 18, 2010 to Jul 29, 2011. - [Crafty Convict Retailers](https://www.trendhunter.com/trends/arizona-prison-outlet-store): The Arizona Prison Outlet Store Sells Handcrafted Inmate Items (Category: Unique) Implication: The handmade crafts industry can consider partnering with prisons to showcase prisoner-made products, opening up new revenue streams. - [Correctional Facility Fashion](https://www.trendhunter.com/trends/prison-blues-clothing): Prison Blues Clothing is Made Inside to be Worn Outside (Category: Business) Implication: The fashion manufacturing industry can explore disruptive innovation by incorporating inmate workforce programs to improve productivity and reduce labor costs. - [Convict-Constructed Clothing](https://www.trendhunter.com/trends/heavy-eco-prison-fashion): Heavy Eco is a Line of Green Garments Designed by Prisoners (Category: Social Good) Implication: The fashion industry can explore using recycled materials and collaborations with unconventional designers to create sustainable and socially conscious clothing lines. - [Inmate Embroidery](https://www.trendhunter.com/trends/fine-cell-work): Fine Cell Work Features Artwork from English Convicts (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporating inmate-produced embroidery pieces into mainstream textile markets, creating a new niche for unique and socially conscious products. ## Recent trend clusters - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) - [Participatory Fragrance](https://www.trendhunter.com/protrends/participatory-fragrance) (Fashion) - [Expressive Timepieces](https://www.trendhunter.com/protrends/expressive-timepieces) (Fashion) - [Guided Aesthetics](https://www.trendhunter.com/protrends/guided-aesthetics) (Fashion) ## Trending in Fashion - [Overnight Lip Mask Rituals](https://www.trendhunter.com/trends/glowfix-plump-lip-overnight-mask) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)