# Converta-Tech Innovations that augment and convert existing gadgets. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 29, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/converta-tech ## Key Figures - Trend score: 4.7/10 - Evidence articles: 9 ## What is the Converta-Tech trend? **Converta-Tech:** For those tech brands that aren't Apple, Google, Samsung or the like, it can be hard to make it in the competitive and fast-paced tech industry. Rather than trying to create a copycat smartphone or tablet, many brands are instead producing devices that work to enhance, convert or function with an existing device -- for example, camera attachments that enhance iPhone photography and keyboards that can be attached to tablets to convert them into mini laptops. This direction in "converta-tech" allows for a whole new wave of tech brands to come to the fore with options and extras to make current consumer electronics even better. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 13 to Apr 19, 2012 - Published: Apr 29, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Converta-Tech trend ### Converta-Tech Tech brands are producing devices that enhance, convert or function with an existing device, allowing a whole new wave of tech brands to come to the fore with options and extras to make current consumer electronics even better. ### Mobile Device Laptop Docks High-powered hybrid gadgets are the norm rather than the exception nowadays and it may be just a matter of time before laptops begin integrating with mobile gadgets. ### Mountable Microscope Adapters Attachment devices that allow smartphones to connect and relay devices or instruments directly onto screens for new or enhanced viewing or recording options. ## What the Converta-Tech trend means for industry ### For Consumer Electronics Innovation in convertible and hybrid devices offer practicality and convenience to users and consumers making revolutionary technological advancements. ### For Photography DSLR camera upgrades featuring smartphone embedding, add-ons, and supportive technology allow for more efficient, productive, and smarter photo and video shooting and editing. ### For Scientific Instruments Attachment technology that interfaces with digital devices for close-up photography or scientific investigation can open up a broad range of academic, medical and scientific possibilities. ## Trend signals for Converta-Tech Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 8%. - Popularity: 71% - Activity: 61% - Freshness: 8% ## Examples of the Converta-Tech trend 9 featured examples from Jan 13 to Apr 19, 2012. - [Mobile Device Laptop Docks](https://www.trendhunter.com/trends/lifebook-concept): The Lifebook Concept Sources Processing Power from Mobile Gadgets (Category: Tech) Implication: Consumer electronics companies have an opportunity to create more integrated laptop and mobile device products that offer a more seamless user experience. - [Classy Convertible Laptops](https://www.trendhunter.com/trends/ideapad-yoga): Lenovo's 'IdeaPad Yoga' Tablet is Unveiled at CES 2012 (Category: Tech) Implication: Disruptive innovation opportunity: Introduce new consumer electronics products that blur the lines between laptops and tablets, attracting tech-savvy consumers. - [Laptop-Creating Covers](https://www.trendhunter.com/trends/notebookcase): The iPad NoteBookCase Gives You a Mini Macbook Pro in Just Seconds (Category: Tech) Implication: Designing and manufacturing cutting-edge accessories for tablets and laptops. - [Mountable Microscope Adapters](https://www.trendhunter.com/trends/magnifi-iphone-photoadapter-case): The Magnifi iPhone Photoadapter Case Connects to Optical Instruments (Category: Tech) Implication: The development of smartphone-compatible accessories creates new opportunities in the consumer electronics industry to innovate and create new products. - [Panoramic Phone Chat Devices](https://www.trendhunter.com/trends/galileo-pan-tilt-ios-accessory): The Galileo Pan-Tilt iOS Accessory Makes Conversations 3-D (Category: Tech) Implication: The Galileo Pan-Tilt iOS accessory could disrupt the traditional video call market by providing a superior product that enables smooth rotation and enhances the user's experience. - [DSLR-Smartphone Hybrids](https://www.trendhunter.com/trends/the-flash-dock): The HotShoe 'Flash-Dock' Uses the iPhone for Better Shoots (Category: Tech) Implication: The photography equipment industry can innovate by creating more products that integrate smartphones and DSLR cameras for enhanced photo-sharing capabilities. - [Smartphone Gamer Keyboards](https://www.trendhunter.com/trends/roccat): Smart Gear by Roccat Can Link a Computer to a Phone (Category: Tech) Implication: The gaming industry can take advantage of this trend by introducing new products that integrate smartphones into the gaming experience. - [Sound-Boosting iPad Gadgets](https://www.trendhunter.com/trends/amplifiear): The Amplifiear by Nonlinear Studios Simply Boosts the Volume (Category: Tech) Implication: Disruptive innovation opportunity: Revolutionize the consumer electronics market by introducing simple, affordable, and eco-friendly gadgets that enhance user experiences. - [Clip-On Video Screens](https://www.trendhunter.com/trends/oskar-santamaria): Oskar Santamaria's 'Wings' Make it Easier to Group Video Chat (Category: Tech) Implication: Technology companies can benefit from developing new innovative products in the multi-user video conferencing and clip-on device spaces. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)