# Conversational Finance Millennials make sense of financial issues through a more casual approach. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 24, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conversational-finance ## Key Figures - Trend score: 1.8/10 - Evidence articles: 5 ## What is the Conversational Finance trend? **Conversational Finance:** As the social media generation, Millennials are generally more social-minded than other generations. This propensity for opinion sharing and conversation is impacting more industries as Millennials age. The financial industry in particular is adhering to this qualitative approach, despite being quantitative in nature. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 6, 2017 to Apr 19, 2018 - Published: Oct 24, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Conversational Finance trend ### Conversational Finance Millennials' preference for conversation is impacting the financial industry, which is now offering qualitative and social approaches to traditionally quantitative services. ### Humanized Automation Financial advisors and platforms are combining the benefits of technological automation with personalized and human services for the best customer experience. ### Millennial-Targeted Financial Education Brands are creating engaging and accessible content for younger audiences to provide financial advice in a language they understand and in a digital context. ## What the Conversational Finance trend means for industry ### For Financial Technology The financial industry is rapidly adapting to digital tools and platforms, paving the way for technological innovations in fields such as online banking and robo-advisors. ### For Education As financial education becomes more accessible, the industry contributes to wider societal trends toward educating the public, increasing consumer literacy, and decreasing economic disparities. ### For Media and Advertising Partnerships between finance and media brands aim to reach younger and more tech-savvy audiences, providing unique branding opportunities and expanding market reach. ## Workshop question How could you integrate a more conversational approach to your work within your industry? ## Trend signals for Conversational Finance Trend score 1.8 out of 10, from popularity 26%, activity 20%, freshness 8%. - Popularity: 26% - Activity: 20% - Freshness: 8% ## Examples of the Conversational Finance trend 5 featured examples from Jun 6, 2017 to Apr 19, 2018. - [Millennial Financial Advice Videos](https://www.trendhunter.com/trends/nowthis-money): 'NowThis Money' Offers Financial Advice in Snappy Videos (Category: Marketing) Implication: Developing innovative digital tools and platforms to provide financial advice to millennials. - [Simple Vaulted Savings Apps](https://www.trendhunter.com/trends/revolut-vaults): Revolut Vaults Give Users Multiple Ways to Put Away Savings (Category: Lifestyle) Implication: Traditional financial institutions can stay competitive by adopting the latest fintech trends and offering automated savings options to their customers. - [Free Financial Advisor Messaging](https://www.trendhunter.com/trends/betterment): Betterment Now Offers Messaging With Human Advisors (Category: Lifestyle) Implication: The robo-advisory industry can capitalize on the opportunity to integrate human connections and personalized financial advice to enhance their clients' experience. - [24/7 Digital Financing Platforms](https://www.trendhunter.com/trends/ally-bank): Ally Bank Seeks to Change the Online Banking Landscape (Category: Tech) Implication: Ally Bank's continuous efforts towards innovative digital experiences are changing the online banking industry and pushing other banks to follow. - [AI-Assisted Financial Advisors](https://www.trendhunter.com/trends/morgan-stanley-advisors): Morgan Stanley Advisors Combine AI with a Personal Touch (Category: Lifestyle) Implication: The financial industry can benefit from implementing AI-based systems to create a more personalized experience for clients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)