# Converged Medical Asian healthcare skews toward convenience with health hybrids. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 29, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/converged-medical ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Converged Medical trend? **Converged Medical:** Metropolitan cities in Asia are among the most fast-paced in the world, calling for more convergence, space-saving and hyper-convenience than most. Hybrid health services are emerging as a result. As the pace in cities around the world quickens by way of digitization, the need for similar convergence will increase. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2015 to May 14, 2016 - Published: Nov 29, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Themes within the Converged Medical trend ### Hyper-Convenience Healthcare As the urban pace of cities around the world quickens by way of digitization, the need for convergence will increase and healthcare hybrids will emerge, potentially providing businesses with opportunities to create convenient and digitally-centric healthcare services. ### Alternative Medical Solutions Businesses can explore alternative medical solutions such as prescription video games and electronic medicine that offer cost-cutting alternatives to traditional treatments and appeal to younger patients. ### Complementary Health Products Businesses can recognize the need for complementary products to meet the demands of on-the-go consumers such as pop-up vitamin dispensaries and drugstores offering fresh produce. ## What the Converged Medical trend means for industry ### For Healthcare Healthcare providers can innovate hybrid and digital-centric services to meet the demand for hyper-convenience healthcare. ### For Food Retail Pharmacies and drugstores can offer fresh produce and market them as fill-in shops to appeal to urban professionals looking for quick and budget-friendly options. ### For Medical Technology Businesses can focus on developing alternative solutions to traditional medical treatments through medical technology such as electronic medicine and prescription video games. ## Workshop question How can you improve consumers lives by combining your offering with another product or service? ## Trend signals for Converged Medical Trend score 2.4 out of 10, from popularity 34%, activity 30%, freshness 8%. - Popularity: 34% - Activity: 30% - Freshness: 8% ## Examples of the Converged Medical trend 4 featured examples from Aug 13, 2015 to May 14, 2016. - [Pharmacy Produce Markets](https://www.trendhunter.com/trends/shoppers-drug-mart): Shoppers Drug Mart Now Features Fresh Produce Offerings (Category: Business) Implication: Pharmacy retailers have the opportunity to expand their offerings and attract new customers by integrating fresh produce markets into their stores. - [Complimentary Vitamin Pop-Ups](https://www.trendhunter.com/trends/free-vitamins): The Fast Food Aid In Tokyo Provides Free Vitamins To Take-Out Diners (Category: Lifestyle) Implication: Establishments could offer free vitamin and mineral supplements as a value-add for health-conscious consumers or partner with supplement companies to create custom pill bottles br… - [Analytic Apple Apps](https://www.trendhunter.com/trends/free-dental-care): Japanese Apples Give Free Dental Care With an Accompanying App and QR Code (Category: Lifestyle) Implication: The dental care industry can explore the use of QR codes and digital consultation platforms to enhance convenience and accessibility for patients. - [Prescription Video Games](https://www.trendhunter.com/trends/perscription-video-game): Akili's Electronic Medicine Aims to Improve Cognitive Health (Category: Lifestyle) Implication: The healthcare industry can integrate prescription video games as cognitive health treatments with the aim of providing cost-cutting alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)