# Conventional Blogging Customizing online expression, users blog about specific daily routines. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 18, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conventional-blogging ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Conventional Blogging trend? **Conventional Blogging:** Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 27, 2013 to Jan 15, 2015 - Published: Nov 18, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Conventional Blogging trend ### Personalized Blogging Blogging has evolved from mass appeal to documenting mundane, everyday elements for personal expression. ### Outfit-Matching Photoblogs Photoblogs that showcase humor, matching, and outfit coordination by capturing photos of people dressed like dummies or mannequins. ### Ground-View Photoblogs Photoblogs that encourage people to take a fresh perspective by looking down and showcasing artsy flooring or footwear. ## What the Conventional Blogging trend means for industry ### For Social Media Platforms like Instagram and Tumblr have created a space for personalized blogging and photoblogs. ### For Fashion Retail and Marketing Blogs and photoblogs have changed the way people perceive and consume fashion, influencing marketing strategies. ### For Photography and Design Changing perspectives and details like flooring and objects have led to innovative photo series and new visual themes. ## Trend signals for Conventional Blogging Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%. - Popularity: 73% - Activity: 67% - Freshness: 8% ## Examples of the Conventional Blogging trend 5 featured examples from Apr 27, 2013 to Jan 15, 2015. - [Mannequin Outfit-Matching Blogs](https://www.trendhunter.com/trends/same-outfit): Steve Venegas Captures Himself in the Same Outfit as Mannequins (Category: Pop Culture) Implication: The fashion retail industry can leverage outfit-matching blogs to inspire customers, promote specific outfits, and drive sales. - [Artsy Flooring Photoblogs](https://www.trendhunter.com/trends/i-have-this-thing-with-floors): The 'I Have This Thing With Floors' Instagram Inspires to Look Down (Category: Art & Design) Implication: The industry of designing and creating aesthetically pleasing and functional spaces, which can leverage floor photography for inspiration. - [Nail Inspiration Blogs](https://www.trendhunter.com/trends/prima-creative): Christina Rinaldi's Prima Creative Tumblr Features Funky Designs (Category: Art & Design) Implication: Beauty salons can capitalize on the growing popularity of nail art by offering more unique and intricate designs. - [Napping Photo Series](https://www.trendhunter.com/trends/jessica-shyba): Jessica Shyba Captures Her Children and Dog in Adorable Repose (Category: Fashion) Implication: Opportunity to produce and distribute a visually appealing photo book series. - [Aerial Shoe Photoblogs](https://www.trendhunter.com/trends/view-from-the-topp): View from the Topp is an Instagram Account that Focuses on Footwear (Category: Fashion) Implication: Disruptive innovation opportunities in integrating technology, such as 3D printing, into footwear manufacturing processes. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)