# Domesticized Retail At-home sampling and personalized services offer the ultimate in shopping ease. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 4, 2013, updated Oct 10, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenient-retail ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Domesticized Retail trend? **Domesticized Retail:** Designer eyewear brand Warby Parker was one of the first fashion pioneers of the at-home sampling business model, and now other apparel and accessories brands are taking a cue, offering customers the ability to sample and customize products from the comforts of their own homes. While customization has been heavily emphasized in retail over recent years, now it must also be married with convenience. Thus, retail is entering an era in which ease of shopping is rapidly becoming the essential factor in the purchasing decision. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 13 to Dec 15, 2012 - Published: Jan 4, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Domesticized Retail trend ### At-Home Sampling Retailers are offering the ability to sample and customize products at home, reflecting a trend where ease of shopping is rapidly becoming the essential factor in purchasing decisions. ### Virtual Personalization Virtual and augmented reality innovations are allowing customers to try on clothes, create outfits, and shop in personalized virtual boutiques, offering a new level of curated shopping. ### Subscription-based Clothing Subscription services for renting full outfits or receiving monthly clothing deliveries disrupt the traditional model of buying and owning clothes, offering customers a steady stream of new outfits without the expense of purchasing and storing them. ## What the Domesticized Retail trend means for industry ### For Retail Retail industry professionals can leverage these trends to create personalized and convenient shopping experiences for customers, either through online channels or physical stores. ### For Fashion Fashion industry professionals can embrace these trends to offer new and innovative ways for customers to try and buy clothes, while reducing waste and increasing sustainability. ### For Technology Technology industry professionals can develop new tools and platforms for retailers to offer virtual and augmented reality experiences, improving customer engagement and sales. ## Trend signals for Domesticized Retail Trend score 4.0 out of 10, from popularity 76%, activity 37%, freshness 8%. - Popularity: 76% - Activity: 37% - Freshness: 8% ## Examples of the Domesticized Retail trend 5 featured examples from Jul 13 to Dec 15, 2012. - [At-Home Apparel Sampling](https://www.trendhunter.com/trends/home-tryon-program): Frank & Oak Allows Men to Enjoy Shopping Without the Hassle (Category: Business) Implication: Disruptive innovation opportunity: Implement a virtual try-on technology in the online retail industry to enhance the shopping experience and increase customer satisfaction. - [Monthly Clothing Subscriptions](https://www.trendhunter.com/trends/le-tote): Le Tote Lets Users Rent Full Outfits for $49 per Month (Category: Fashion) Implication: Disruptive innovation opportunity: Leverage technology and logistics to build a platform that facilitates the rental of clothing and accessories for customers looking for variety… - [Personalized Virtual Boutiques](https://www.trendhunter.com/trends/boutine): Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money (Category: Business) Implication: The evolution of personalized virtual boutiques like Boutine paves the way for innovative models in online retail, offering unique shopping experiences and increased customer enga… - [Custom Online Tailoring](https://www.trendhunter.com/trends/black-lapel): The Black Lapel Retailers Take Measurements on the Web (Category: Fashion) Implication: Fashion retailers can leverage online tailoring to differentiate themselves and offer a unique value proposition. - [Virtual Fashion Sampling](https://www.trendhunter.com/trends/webcam-social-shopper): Webcam Social Shopper by PrestShop Creates an AR Fitting Room (Category: Business) Implication: Integration of AR technology in online fashion retail. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Business - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)