# Convenient Crowdfunding As microlending becomes more popular, consumers demand services on the go. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 24, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenient-crowdfunding ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Convenient Crowdfunding trend? **Convenient Crowdfunding:** Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1, 2013 to Mar 18, 2015 - Published: Mar 24, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Convenient Crowdfunding trend ### Mobile Crowdfunding Crowdfunding platforms are being optimized for mobile, allowing lending and investing on the go, fueling microlending trends. ### Secured Microloan Lending New ventures offer microloans exclusive to friends and family networks, allowing businesses to be privately supported by their loved ones. ### Influencer-Centric Crowdfunding Crowdfunding sites aimed at inventors and makers incentivize users to not only fund projects, but also contribute their own ideas, creating an inventor-influencing fundraising community. ## What the Convenient Crowdfunding trend means for industry ### For Finance The finance industry can learn from optimized crowdfunding platforms, offering secure mobile options for microloans and investing. ### For Technology Mobile crowdfunding apps open up a new era of fundraising, encouraging entrepreneurs to create innovative technological advances. ### For Marketing Crowdfunding platforms aimed at inventors and makers may create a new era of influencer-centric marketing, shaping the public's opinions and demands for innovative products. ## Trend signals for Convenient Crowdfunding Trend score 3.8 out of 10, from popularity 63%, activity 43%, freshness 8%. - Popularity: 63% - Activity: 43% - Freshness: 8% ## Examples of the Convenient Crowdfunding trend 5 featured examples from Feb 1, 2013 to Mar 18, 2015. - [Crowdfunding Apps](https://www.trendhunter.com/trends/crowdfunding-apps): SellanApp Lets Anyone Gain Funding and Connect with Developers (Category: Tech) Implication: Crowdfunding platforms like SellanApp disrupt the traditional app development industry while empowering everyday entrepreneurs to bring their ideas to market. - [Crowdfunding Mobile Apps](https://www.trendhunter.com/trends/indiegogo-app): The Indiegogo App Helps the Social Platform Expand Its Reach (Category: Tech) Implication: The crowdfunding industry could capitalize on the growing trend of mobile crowdfunding, potentially attracting new users and donors, and creating more opportunities for successful… - [Confidential Microloan Services](https://www.trendhunter.com/trends/trustleaf): Trustleaf Lets Business Owners Borrow From Friends & Family Alone (Category: Business) Implication: Trustleaf's microloan-landing service has the potential to disrupt the borrowing and lending industry by revolutionizing the way individuals and businesses can obtain loans from t… - [Inventor-Influencing Fundraising Sites](https://www.trendhunter.com/trends/crowdfunding-community): This Crowdfunding Community Encourages User Participation (Category: Business) Implication: Opportunity for crowdfunding platforms to incorporate more user engagement and collaboration in the fundraising process. - [Crowdfunded Loan Guarantees](https://www.trendhunter.com/trends/better-loan-rates): Vouch Offers Better Loan Rates to Customers Whose Friends Sponsor Them (Category: Business) Implication: Disruptive innovation opportunity: Combine technology and finance to create a platform that revolutionizes the way loans are obtained and interest rates are determined. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)