# Convenient Consumption Skewered food options offer a no-mess solution to eating on-the-go. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 18, 2014, updated Feb 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenient-consumption ## Key Figures - Trend score: 1.6/10 - Evidence articles: 5 ## What is the Convenient Consumption trend? **Convenient Consumption:** With eating on-the-go often presenting certain challenges such as messy cleanups and lack of utensils, time-crunched consumers are looking for ways to make meals a lot more simpler to both make and consume. Food pops and skewered dishes offer individuals the chance to eat what they like without the need for kitchenware, combining the allure of indulgent homemade treats with a quick method of dining. ## At a Glance - Evidence: 5 featured examples - Articles from: May 19, 2014 to Jun 23, 2015 - Published: Feb 18, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Convenient Consumption trend ### Skewered Food Consumers are looking for simple and on-the-go meal options, skewered dishes offer individuals the chance to eat what they like without the need for kitchenware. ### DIY Desserts Quick and easy recipes for DIY desserts that can be created at home or for party guests. ### Grilled Recipes Grilling recipes that go beyond traditional meat, such as grilled fruit, desserts, and breakfast food options. ## What the Convenient Consumption trend means for industry ### For Food and Beverage Industry The food and beverage industry can benefit from trends in skewered food, DIY desserts, and grilled recipes by creating simple and on-the-go meal options for consumers. ### For Hospitality Industry The hospitality industry can incorporate these trends into their menus and create new and exciting offerings for guests. ### For Outdoor Recreation Industry Manufacturers of grilling equipment and outdoor recreational products can take advantage of the shift towards simple, on-the-go meal options by developing products that are portable, easy to use and durable. ## Trend signals for Convenient Consumption Trend score 1.6 out of 10, from popularity 18%, activity 22%, freshness 8%. - Popularity: 18% - Activity: 22% - Freshness: 8% ## Examples of the Convenient Consumption trend 5 featured examples from May 19, 2014 to Jun 23, 2015. - [Grilled Cake Recipes](https://www.trendhunter.com/trends/cake-kebob): This Cake Kebob Recipe is the Perfect Dessert for a Backyard Barbecue (Category: Lifestyle) Implication: The trend of grilling desserts presents opportunities for companies to create new and unique products for the outdoor cooking market. - [French Toast Kabobs](https://www.trendhunter.com/trends/french-toast-kabobs): Donna C. Echols Puts a Summery Twist on a Classic Breakfast Option (Category: Lifestyle) Implication: The food and beverage industry can explore new grilling techniques for classic breakfast dishes. - [Chocolate-Covered Grape Skewers](https://www.trendhunter.com/trends/diy-chocolate-dessert): This DIY Chocolate Dessert is Delicious and Easy to Make (Category: Lifestyle) Implication: The food and beverage industry can tap into the DIY dessert trend by creating pre-packaged dessert kits or offering customizable options for customers to create their own chocolat… - [Fruity Shrimp Skewers](https://www.trendhunter.com/trends/shrimp-kebabs): These Grilled Watermelon and Shrimp Kebabs are a Refreshing Summer Meal (Category: Lifestyle) Implication: Creating innovative and refreshing recipes using grilled fruit can make a splash in the food industry. - [Sharable Brie Skewers](https://www.trendhunter.com/trends/baked-brie-appetizer): This Baked Brie Appetizer Will Impress Party Guests (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Develop new platforms or tools to enhance the food blogging experience and help food bloggers share their recipes. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)