# Convenient Coif As consumer lifestyle become more hectic, haircare becomes portable. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 9, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenient-coif ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Convenient Coif trend? **Convenient Coif:** It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 14, 2015 to Aug 10, 2016 - Published: Aug 9, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Convenient Coif trend ### Portable Hair Tools The hair care industry is moving towards portable, lightweight and easy-to-use styling tools that customers can use at home or while traveling, in order to meet the demand for convenient hair care solutions. ### Multipurpose Hair Tools There is a growing trend of hair care products that serve multiple purposes, such as hair clips that also act as rulers, bottle openers, screwdrivers, and more, or travel hair brushes that fold to save space and also fit in bags of any size. ### Compact Hair Care Products The rise of compact hair care products, such as card-sized pocket combs that can fit into a wallet card slot, or ultra-lightweight hair dryers that are designed for easy storage and transport, is making it easier than ever to maintain a well-groomed appearance while on-the-go. ## What the Convenient Coif trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is at the forefront of creating innovative and convenient hair care products and tools, which are becoming increasingly popular among consumers who are looking for easy-to-use and portable solutions. ### For Travel and Leisure The travel and leisure industry can benefit from the rising trend of compact and portable hair care products, as consumers increasingly seek out solutions that can fit into their bags and allow them to maintain a well-groomed appearance while on-the-go. ### For E-commerce and Retail E-commerce and retail companies are well-positioned to offer customers the latest portable, multi-purpose, and compact hair care products and tools through their online stores and brick-and-mortar locations. ## Workshop question If your consumer had just two minutes to use your product or service, which aspect would they hew to? ## Trend signals for Convenient Coif Trend score 5.3 out of 10, from popularity 78%, activity 72%, freshness 8%. - Popularity: 78% - Activity: 72% - Freshness: 8% ## Examples of the Convenient Coif trend 6 featured examples from Apr 14, 2015 to Aug 10, 2016. - [Multipurpose Hair Clips](https://www.trendhunter.com/trends/clippa): The Clippa Lady Serves as a Ruler, Bottle Opener, Screwdriver and More (Category: Lifestyle) Implication: The fashion accessories industry can tap into the trend of multipurpose hair clips for added functionality and innovation. - [Flexible Hair Care](https://www.trendhunter.com/trends/travel-hair-brush): This Travel Hair Brush Bends Over Backwards to Fit Conveniently Into Your Bag (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the demand for more flexible, compact, and innovative hair care products - [Portable At-Home Hair Removers](https://www.trendhunter.com/trends/hair-remover): The Silk'n SensEpil Device Provides Professional Results at Home (Category: Fashion) Implication: The growing demand for at-home, pain-free, and portable hair removal devices offers an opportunity for beauty industry players to innovate and introduce new devices that cater to… - [Portable Shampoo Packaging](https://www.trendhunter.com/trends/hair-product-packaging): These Hair Product Packaging Designs are Chic and Luggage-Inspired (Category: Fashion) Implication: Opportunity for brands in the consumer packaged goods industry to update their packaging design to be more visually appealing and unique, attracting new customers and driving sale… - [Convenient Card-Sized Combs](https://www.trendhunter.com/trends/pocket-comb): This Pocket Comb Fits Perfectly into a Wallet Card Slot (Category: Fashion) Implication: With a growing trend of self-care, companies in the grooming and beauty industry can market these pocket-sized grooming tools for on-the-go use. - [Ultra-Lightweight Hair Dryers](https://www.trendhunter.com/trends/lite-hair-dryer): The Sedu Revolution Lite Hair Dryer is Designed for Easy Storage (Category: Fashion) Implication: There is an opportunity for hair care brands to develop more lightweight and portable hair styling tools. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)