# Convenient Cleanse Grab-and-go packaged soups serve as a convenient cleanse. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Mar 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenient-cleanse ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Convenient Cleanse trend? **Convenient Cleanse:** Detoxifying soup cleanses are making a comeback to assist those who want to improve their nutritional intake. These conveniently-packed beverages have natural ingredients that aid with digestion and inflammation all in a convenient format. ## The consumer insight behind the Convenient Cleanse trend For the busy consumer, finding ways to stick to their aspired diet can be challenging. Elevating the format of a widely-known diet hack encourages them to stick to their health-conscious decisions, raising the likelihood of success and helping them reach their full potential. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15 to May 31, 2019 - Published: Mar 20, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Convenient Cleanse trend ### Soup Cleanses Detoxifying soup cleanses are becoming more popular among health-conscious consumers, offering convenience and natural ingredients that aid with digestion and inflammation. ### Superfood Ingredients Food brands are highlighting the health benefits of superfood ingredients like turmeric, beetroot, and carrot in their soup products, appealing to those looking for both nutrition and taste. ### Convenient Packaging Brands are innovating with convenient, heat-to-eat packaging for their soup products, making it easier for consumers to consume soup on the go. ## What the Convenient Cleanse trend means for industry ### For Health Food Industry The focus on natural and organic ingredients that offer health benefits in soup products is disrupting traditional processed food sales and creating opportunities for new, health-focused food brands. ### For Packaging Industry The demand for heat-to-eat and portable soup packaging is disrupting conventional soup packaging methods and creating new opportunities for innovative packaging solutions. ### For Wellness Industry The trend towards soup cleanses and the use of superfood ingredients is disrupting the wellness industry and creating opportunities for new soup products that address specific health needs. ## Workshop question How can you incorporate convenience in your product/service? ## Trend signals for Convenient Cleanse Trend score 4.2 out of 10, from popularity 73%, activity 44%, freshness 8%. - Popularity: 73% - Activity: 44% - Freshness: 8% ## Examples of the Convenient Cleanse trend 4 featured examples from Mar 15 to May 31, 2019. - [Nutritious Heatable Bottle Soups](https://www.trendhunter.com/trends/renourish-soups): The RE:NOURISH Soups Can be Warmed Up Right in the Bottle (Category: Lifestyle) Implication: RE:NOURISH offers the food and beverage industry a chance to supply consumers with convenient and healthy soups that solve a long-standing inconvenience. - [Detoxifying Soup Cleanses](https://www.trendhunter.com/trends/detoxifying-soup-cleanse): Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends (Category: Lifestyle) Implication: Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers. - [Beautifying Soup Cleanses](https://www.trendhunter.com/trends/urban-remedy): Urban Remedy's Soups Aim to Detoxify and Boost Immunity (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products. - [Wholesome Beetroot Soups](https://www.trendhunter.com/trends/beetroot-soup): Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients (Category: Lifestyle) Implication: Food and beverage companies can explore the use of beetroot in their products to cater to health-conscious consumers seeking nutritious and flavorful choices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)